旅行计划者观看的10个巡航趋势
by乔·克林/
As a travel professional, you know the benefits of cruising for leisure travel. But if your client asked you to research options for a meeting or incentive travel program, would you consider a ship?
通过会议空间,使用A/V设备,餐点,娱乐和活动的使用,与陆基场地相比,您的公司客户在活动中可节省多达30%的活动。而且,您可能会惊讶地发现,最热门的巡游趋势也与客户的小组要求完全一致。
根据与会议计划者和邮轮高管的讨论,以及巡航和老鼠(会议,激励措施,会议和活动)行业的最新研究,兰德里和克林全球巡航活动已确定了会议计划者和集团旅行的十大巡航趋势值得关注的计划者 - 最重要的是,您为什么要关心。
1. The cruise industry is booming!
There are 26 new ocean, river and specialty ships scheduled for delivery in 2017. A total of 97 new ships are expected to be introduced between 2017 and 2025, an estimated investment of $53 billion!
你为什么要关心:选择!从巨型游艇,小型豪华船,帆船和探险船到高档的中型船只和具有高科技,一流的特色和场地的“浮动度假胜地”,新船只的选择从未有所更大。
2. River cruising offers new upmarket ships and more adventures.
River cruise lines are adding increasingly luxurious ships, more inclusions and authentic destination experiences to attract younger, more active groups. In addition to free Wi-Fi, most river cruise ships now have bikes that guests can use in port and offer complimentary adventure excursions such as a hike to the top of Linz's Postlingberg or a trek through Vienna's vineyards.
你为什么要关心:River Cruises提供了一个独特的旅行场所,其各种价值将您的客户欣赏,这些较小的船只非常适合私人游轮宪章。高档激励团体喜欢河流巡航的真实目的地经验,在港口停留更长的一夜之间。
3. Millennials love meeting at sea.
根据Clia最近的一项研究,千禧一代(出生于1981年至1997年之间)比以往任何时候都更加拥抱巡航旅行,比陆基假期或全包度假胜地更好。难怪!巡航和河流线正在建造或翻新他们的船只,包括各种年龄段的活动和场所,一流的体育设施,更多的娱乐和用餐选择,以及活跃而沉浸式的目的地冒险。
你为什么要关心:If your client is planning an incentive travel program, motivating across generational lines makes smart business sense. Millennials are set to comprise half of the global workforce by 2020, and they crave authentic, active and unique travel experiences that only cruise ships offer.
4. More close-to-home cruising.
邮轮公司正在将船只移至二十多个网关港口,四到七晚巡游到阿拉斯加,加勒比海,墨西哥和新英格兰/加拿大。随着新船只进入历史悠久的美国河流和水道,美国河巡游也在越来越受欢迎,不需要护照!
你为什么要关心:随着北美邮轮港口的扩大,您的客户现在可以访问更多从国内港口航行的邮轮 - 许多邮轮位于主要城市的驾驶范围内。新的美国建造的船只提供更多免费的便利设施和独特的体验,并且可以征收会议或激励措施的税收优惠。
5. New incentive cruise options and new destinations are trending.
Alaska is hot: A record number of ships will be heading to Alaska this summer, sailing roundtrip from Seattle, Vancouver or Alaska ports. Two new ships, Lindblad Expeditions’ National Geographic Quest and Norwegian Cruise Line’s Norwegian Bliss, are “purpose-built” for Alaska cruises, featuring expansive windows and viewing areas.
古巴:新的四,五和七晚的加勒比海/古巴巡游现在从南佛罗里达航行。当代挪威邮轮,皇家加勒比海和狂欢节;超级大洋洲巡游;豪华的摄政王七海在岛上呼唤船只,其中大多数在哈瓦那住宿。所有人都提供了符合法规的“人与人之间的文化交流”之旅的正宗古巴经验。
More expedition cruises: The demand for more exotic “soft adventures” is evident, with more premium and luxury expedition ships set to explore the world’s most intriguing destinations, including Galápagos Islands, remote Polar regions and closer-to-home destinations like Baja and Pacific Northwest. These adventure-focused voyages include expedition gear, active adventures and in-depth discovery of nature, wildlife and cultures.
你为什么要关心:Trending cruise destinations offer precisely what your client and corporate groups covet: bucket-list destinations, more adventures, plus more authentic and unique travel experiences.
6.新的热带港口提供VIP体验。
随着专门建造的“私人岛”港口的流行,邮轮公司正在开发新的热带目的地,升级现有的私人岛屿体验,并增加了更多的VIP便利设施,包括私人豪华别墅和水疗服务。beplay银行卡亮点包括:
Ocean Cay Marine Reserve:MSC Cruises将投资2亿美元,在巴哈马创造95英亩的海军陆战队储备岛体验。Ocean Cay计划包括六个不同的海滩,一个宁静的内陆泻湖,拉链线冒险,酒吧和餐馆以及2,000个座位的圆形剧场。在独家MSC游艇俱乐部预订的客人可以使用私人平房和按摩小屋的水疗和健康保护区。
Harvest Caye: Norwegian Cruise Line’s Caribbean destination experience in Southern Belize offers an authentic Belizean experience that highlights the country’s natural wonders. Resort-style amenities include a sprawling pool and private luxury beach villas, a zip line that crosses the island and a variety of eco-adventure activities.
大马rup CAY:挪威邮轮公司(Norwegian Cruise Line)将投资超过100万美元用于美化环境,新的冒险活动,扩展的餐饮选择和独家的“泻湖静修”区域,以在巴哈马大型搅拌cay上升级的豪华私人岛屿体验。
你为什么要关心:去过也做过?巴哈马和beplay银行卡加勒比海地区的新目的地为每个人提供了一些东西,从令人振奋的运动,生态冒险,餐饮和娱乐到原始的海滩和VIP便利设施。这些港口仅适合邮轮的客人,非常适合私人团体活动。
7.海上和岸上的烹饪体验比比皆是。
Globally-inspired specialty dining, hands-on culinary centers, healthy options and menu items for restricted diets now can be found onboard cruise ships, while epicurean adventures await ashore. For example:
Passengers sailing on Regent Seven Seas ultra-premium ships can custom-design their dinner entrees in the main restaurant.
新的596个乘客豪华船银缪斯(Silver Muse)将在八个不同的餐饮场所设有26种不同的食物概念。
Windstar与James Beard Foundation的新合作伙伴关系提供了詹姆斯·比尔德厨师,烹饪演示和品尝的签名食谱
您可以在许多Crystal River Cruise Voyages上米其林星级或著名的当地餐馆享受免费的烹饪体验。
Discover local cuisine by exploring food markets, vineyards, restaurants and farms accompanied by chefs from Oceania premium ships.
你为什么要关心:有限的选择和无聊的自助餐don’t cut it when planning a corporate meeting or incentive travel program. Today’s attendees expect top-notch culinary experiences and expanded options for restricted diets. Cruise lines are catering to foodies, both onboard and ashore.
8. Expect extraordinary entertainment at sea.
邮轮公司继续通过高科技表演,互动娱乐场所和世界一流的表演来提高酒吧。例如:
The World Stage on Holland America’s Koningsdam has high-definition, two-story LED screens, and is enhanced by state-of-the-art lighting, projection and sound systems
“The Fine Line” on Royal Caribbean’s Harmony of the Seas features high-flying aerial stunts and sensational swimming and diving in the ship’s unique AquaTheater.
七个Seas Explorer设有一个华丽的两层性能场所,拥有694个座位 - 足够大,几乎可以容纳所有乘客。地板到天花板的数字屏幕将客人沉浸在各种娱乐选择中。
MSC Meraviglia将为Cirque du Soleil表演提供第一个专用的场地。
奇特的表演围绕着名人巡游客人品尝鸡尾酒和菜肴,以增强体验。
你为什么要关心:With so many exciting options for onboard entertainment, meeting or incentive participants can customize their cruise experience. Your client’s planning and budget is simplified – there are no transfers to arrange and nearly all entertainment is complimentary.
9. Destination experiences go deep.
邮轮计划的行程包括更长的日子和/或在港口过夜,以进行深入的文化探索和沉浸式体验。例如:
Crystal River Cruises提供了真实的经验,例如前往慕尼黑的全日之旅,并参观了奥林匹克地面和宝马工厂。或在维也纳的Belvedere Palace上与VIP访问艺术展览的晚间音乐会。
Azamara Club Cruises的Insider Access计划为私人住宅,家庭农场和商店提供幕后游览,以结识居民并体验当地文化。
Windstar提供免费的目的地活动,为客人提供独家和原始的本地体验。
你为什么要关心:在港口,定制的海岸活动和“幕后”游览中提供更多时间的巡航和河流将激励和激发您的客户的与会者,他们渴望真实的经验旅行体验。
10.“豪华巡游”已重新定义针对团体和激励措施。
高档场地,个性化服务和独特的目的地体验定义了会议和激励措施的“新奢侈品”,邮轮公司正在提供!
在高档船上,露天用餐场所,户外休息室,世界一流的娱乐,套房,管家和独家“幕后”游览已成为常态。
新的豪华船包括Silversea的银色缪斯女神,设有全套住宿(每个都有私人管家)和八个独特的用餐场所,可容纳596位客人。600名乘客Seabourn Encore还设有每个客舱和套房的私人阳台,并配有Adam D. Tihany的设计元素。
皇家加勒比海,名人,挪威邮轮公司和MSC巡航等现代邮轮公司正在增加独家设施,管家服务以及套房的更多设施,以供套房提供奢侈的体验。
你为什么要关心:If your client needs absolute privacy, security and freedom to customize the cruise event, small luxury ships are just the right size for private charter. Or, you can offer top-tier groups an intimate luxury cruise experience plus big-ship choices by booking an exclusive “ship within a ship” suite enclave on a larger contemporary ship.
关于乔·克林
乔·克林(Jo Kling)是兰德里(Landry&Kling)全球巡游活动的创始人兼总裁,庆祝其2017年成立35周年。这家位于迈阿密游轮和码头船宪章进行全球活动。