Aruba Hotels Partner To Handle Growing Demand
经过谢丽尔·罗森(Cheryl Rosen)/
It’s a problem many resorts would kill to have to ponder: What’s a hotel to do when its leisure occupancy rate is so high that it just doesn’t have room for incentive groups?
在幸福的阿鲁巴岛上,在80年代全年的凯悦摄政区(Hyatt Regency Run)等高端度假胜地中根本没有更多的酒店开发和居住空间 - 这是一个严重的问题。酒店找到了一个答案:为激励团体搁置专门的房间块,并在团体太大以至于任何一个人都无法处理时彼此合作。
“在旺季,每家酒店的激励市场限制为120个房间,因此,自从丽思·卡尔顿(Ritz Carlton)开业以来,酒店正在与更大的激励团体合作,” Eco Destinate Management的Sergino Croes说。“我们看到万豪和丽思岛之间的协同作用,这是两个品牌,在同一雨伞下,凯悦和希尔顿之间。”
Aruba is known for its astronomical return rates; 82% of leisure guests return to the island within five years, “and we are seeing the same thing happening with incentive groups,” Croes said, with groups often setting up a cycle in which they return every three years. In June, for example, the city will be hosting a large incentive trip for a water company; in its honor, Aruba will shut down the City Center and hold a gala party inside a huge former water tank.
私人Oceanside甲板可用于婚礼或公司活动。照片:谢丽尔·罗森(Cheryl Rosen)
在公司活动和目的地婚礼上,凯悦酒店和阿鲁巴的趋势包括:
Incentive group trends
- 全包食品和饮料。“全包仅在小组空间中爆炸,因为它确实可以帮助客户计划预算。我不能夸大它的重要性;近40%的小组选择了某种包罗万象,还有更多的询问。”
- More interactive spaces. Among the Hyatt brands, Hyatt Regency “is really concentrating on making sure we build everything in a way that allows people to meet and connect,” Bunde said. Almost every meeting room has a sofa and lounge-type setting that makes people feel like they are sitting around their own kitchen table or living room.
- 新鲜的食物和饮料选择。从果汁到鱼,客人都希望看到他们眼前做的东西 - “他们想看到我们做事;他们希望我们在客人面前烤鲷鱼。房间周围的动作站将榨汁机和烤架从厨房带出,使它们成为体验的一部分。
- 一站式购物。Aruba Properties凭借酒店旁边的游览船靠近码头,还有许多餐馆和商店可以步行到大街上,使一切变得容易。
- More private spaces. Built into the lush greenery are private spaces where couples of business associates or wedding parties can feel alone within the crowd.
- Interest in sustainability. More groups ask about the hotel’s sustainability programs, and like many hotels islandwide, the Hyatt Regency has many. Aruba is trying to become the first sustainable island in the Caribbean, and the Hyatt has composting and water-reclamation programs; recycles its laundry water to reuse in landscaping; and covers the roof of its lower-level restaurants with bougainvillea that look beautiful and also keep out the heat. More meeting planners ask about the hotel’s policies.
- Social responsibility programs. Groups increasingly hold half-day excursions that involve team-building through giving back. The hotels partner with the Aruba Tourism Authority, which recommends activities that will be useful to the island and its inhabitants.
目的地婚礼趋势
- 手工制作的鸡尾酒。当地啤酒和天然成分可帮助岛上的宾客体验。
- Hora Loca。晚餐后或晚上11点左右,狂欢节舞者撞上了聚会,让所有人搬家。
- Couples-only weddings. Couples that cannot afford a full destination wedding come, get married and have a honeymoon, then return home and have a reception or casual party for their friends.
- 对于单身派对,烹饪课是开始晚上的一种流行方式。
- 加勒比海的颜色是这里体验的一部分。浪漫计划经理罗西·努布尔(Rosy Nuboer)说,正如人们在灌木丛中有鹦鹉的一家酒店可能期望的那样,“有很多颜色与绿色混合”。
- And happily, even in a destination with so many repeat travelers, use of travel agents is coming back, said Coutinho-Meyers. “Our clients may research online but they want someone to call in case something goes wrong. It’s like a safety net. They are a very faithful client base to their travel agents.”
2017年,凯悦酒店将更新所有26个of its suites, including 7 Sunset Suites, 4 premium suites and 11 family suites. “The idea is to make sure we represent the climate of the Caribbean with bright colors, and the Regency brand’s open look and feel, where there are no closet doors and everything is at your fingertips,” said Bunde. The suites will get new 60-inch flat screen TVs onto which guests can load their personal content or access the Ipalapa system that lets them reserve beach palapas without having to stand on line at 5 a.m.