How Millennials Are Disrupting the Wellness Travel Market

The Global Wellness Summit (GWS), held at The Breakers Palm Beach in Florida, attracted over 600 delegates from 40-plus countries. The 11^th年度赛事 - 来自3.72万亿美元的全球健康行业的领导和影响者的全球首映式和影响者 - 提出了一项强大的计划，涵盖了健康行业的每个部门。

旅游代表这些健康部门之一;其他人是金融，教育，环境，医学和工作场所健康。但它是“健康经济增长最快的发展部门”的健康旅游，指出了GWS董事长和首席执行官Susie Ellis在她开幕词中。

According to the Global Wellness Institute’s 2017 Global Wellness Economy Monitor, the wellness tourism segment of the global wellness industry is a $563 billion global industry. While there was not a lot dedicated to that particular sector of the industry at this year’s event, the survey on Millennials was particularly noteworthy.

嗯，良好的调查千禧一代
In a keynote address entitled "Millennials are not wellness newbies. Understanding what they expect," Alexia Brue and Melissa Gelula, co-founders of the popular New York-based lifestyle and news publication called Well & Good, presented their recent study on the wellness habits of Millennials. The term generally refers to the generation of people born between the early 1980s and 1990s — and is a cohort that has now surpassed Baby Boomers in numbers.

从健康旅行的角度来看，当谈到水疗中心，他们指出千禧一代不想听到“蓬松长袍”;相反，他们希望体验的图像，他们可以看到自己运输。想想“巴厘岛瑜伽馆的照片”，Brue或“Staride Paddle Landel瑜伽的幻灯片表演，几乎在任何地方。”

Because Millennials already have their at-home “wellness tool kits,” which include access to wellness influencers and fitness experts, their mental attitude is “I don’t need a spa to fix me,” says Gelula. She went on to point out that these “wellness influencers” not only have tremendous social media followings but top-notch credentials and massive communities and, “we believe they are becoming competition for spa dollars.”

Rockstar fitness instructors draw in Millennials
调查发现的是，对于这一群体和30名旅行者来说，围绕着由Rockstar Fitness专家领导的撤退的斑点更大的吸引力，然后前往该国的顶级水疗中心之一。“我们生活在富有影响者的时代，我们看到了影响人员的力量，以既定品牌的力量为例，”发布会说。

对于调查，良好的良好和良好也达到了在旅游业的客户代表客户，他们收到评论：“千禧一位客人希望更多。他们的标准比以往任何时候都高得多。“一些事情提到，这些健康 - 救援旅行者除了自己的健身和健康领导者之外还是作为与精神领导者的导游冥想等活动，偏远地区的森林，以及一般独特的经历。

What the Millennial woman wants
For travel advisors to keep in mind, here is what the Millennial woman traveling for wellness wants:

1. 她已经在家已经拥有了什么：她期待顶级健身人才和健康的“清洁”食品。

2. 她无法在家中获得的经历：自然界的经验和拔掉挑战徒步旅行和温泉等事物的机会。

3. 以沉浸式和独特的体验为自己的健康带来健康的财产。

Of the 4,600 women surveyed, 55 percent of respondents said they were taking two to three vacations a year; and “66 percent were planning a wellness getaway within the next 12 months.” Forty percent said they would rather go on a fitness retreat with their fitness instructors; while 55 percent wanted to go to a place like Canyon Ranch or Miraval. Five percent were undecided.

Yes, spas are ahead, pointed out Gelula, but not by a lot. The competition is not other spas, she said, but these wellness influencers in their own massive communities. “This is a huge way that Millennials are disrupting the wellness travel market,” she surmised.

个性化燃料进一步破坏
事实上，中断似乎是今年峰会的普遍主题。泥浆Dirk Van Paasschen，Author，Starwood的前首席执行官和自我宣布的“中断的学生”说：“中断和变化可以偷偷摸摸，这么多不同的方式”，他补充说“中断的年龄，本身就是一种效果在我们自己的健康上。“

He says “personalization,” for instance, is a force of disruption that affects many branded businesses, including those in the travel industry. In the past, he says, “bespoke travel planning was handled by individual travel agents, but looking ahead, trip planning will be enhanced by predictive analytics in the same way Netflix recommends movies and Amazon suggests other products to buy. Already Airbnb has begun to do this.” He predicts that these types of recommendation platforms, which are costly to build and market, will likely drive further consolidation in the travel industry.

The 12^thannual Global Wellness Summit will be held Oct. 6-8, 2018 in Technogym Village in Cesena, Italy,

Anne Dimon isbeplay客服’s wellness travel columnist and the founder/editor ofwww.traveltowellness.com. Follow her on Twitter or Instagram @AnneDimon.