New York City Sets Its Sights on Post-COVID Tourism Return
byDaniel McCarthy/
虽然还有很长的路要走,但纽约市旅游正式正在正式恢复Covid-19的影响。
The city, prior to COVID-19, was experiencing record tourism numbers. According to NYC & Company, the city’s official DMO, 2019 saw 66.6 million tourists come into the city’s five boroughs, up from 65 million in 2018.
Like so many other destinations, New York City saw a steep decline in 2020 with just 22.3 million visitors, a majority of which came prior to COVID-19 in March. While the city expects to recover more than 50% of that number in 2021 (NYC & Company is predicting 36.4 million visitors), it expects to exceed 2019’s record number by 2024.
为了这样做,纽约市公司周三宣布将发起一项耗资3,000万美元的营销活动,旨在使这座城市重返康复之路。
这项运动是纽约市有史以来最大的,在该市市长比尔·德·布拉西奥(Bill de Blasio)的支持下,并在美国旅行协会的鼓励下。
纽约市公司总裁兼首席执行官弗雷德·迪克森(Fred Dixon)说:“我们的康复将是逐渐的,但可以肯定。”“当我们看到船的转弯时,我们认识到还有很多事情要做。”
“If there’s one city that’s important in travel in the U.S. it’s New York City,” said Roger Dow, president and CEO of U.S. Travel Association.
The campaign, which Mayor de Blasio said is “a campaign to bring people back to NYC and remind them that this is the place to be,” will officially launch in June and will be spread across marketing channels including TV, digital, and social media.
最初,它将首先吸引国内休闲旅行者,然后在这些市场开放时扩展到国际游客以及会议和活动旅行者。迪克森周三表示,将在未来几周内透露有关该活动的更多信息和详细信息,但最终目标是开始旅游业的回归。
“It’s about doing all we can to accelerate tourism’s recovery,” he said. “We are committed to building back stronger and better.”
‘Wish You Were Here in NYC’
Prior to officially launching the $30 million campaign, NYC & Company is already starting a new “Wish You Were Here in NYC” initiative.
它的目的是利用居住在五个行政区中的数百万人来欢迎他们的朋友和家人参加过去一年中必须延迟或取消的访问,以帮助旅游业。
在其网站上,nycgo.com,NYC & Company has built an electronic invitation tool that New Yorkers can use to sendto friends and families encouraging them to return to the city. The invitations can be personalized with unique messages and includes links to help consumers plan their return to New York.
What to look forward to in New York
纽约市夏季餐厅周(NYC Summer Restaurant Week)为居民和游客提供了以便宜的价格在该市一些最佳餐厅用餐的机会,将于7月20日开幕,并于今年夏天8月15日持续。
在吸引人方面,新的凤凰家族刺激滚轮过山车将首次亮相Coney Island,Deno的Wonder Whote Wheel娱乐公园标志着其100thyear this summer. The city is also getting its fifth observation deck, called the SUMMIT, at One Vanderbilt. SUMMIT will feature views from the highest vantage point in Midtown.
1 Vanderbilt, which includes NY's newest observation deck.
NYC & Company, and the city, are also anxious to show off some of the new travel infrastructure that has been built or has debuted over the last year. That includes the new Moynihan Train Hall in midtown; LaGuardia Airport’s redesigned Terminal B; the new Newark Liberty Terminal A that is 75% complete; and the Jacob K. Javits Center’s 1.2-million-square-foot expansion, which will open later this spring.
该市总共有116家新酒店,其中包括曼哈顿的52家新酒店,布鲁克林的21个新酒店和皇后区的37家新酒店。该管道包括纽约市冲浪社区的Rockaway Hotel The皇后区的Rockaways;阿曼纽约在第五大道上首次亮相,设有83间客房和22个私人住宅;新的玛格丽塔维尔将于今年6月来到时代广场。