特立尼达的罗素·乔治(Russell George)与凯悦酒店的三个问题
经过杰西卡·蒙特瓦哥/
摄政特立尼达的总经理拉塞尔·乔治(Russell George)计划利用行业不断变化的趋势来适应客人,从将休闲活动纳入商务旅行和利用社交媒体。
特立尼达凯悦酒店如何帮助客人将休闲活动纳入他们的商务旅行?
We have partnered with a local tour operator to provide our guests with curated experiences that align with what each guest is looking for. These excursions can be arranged as group trips that can take place during meetings, offering a change of pace and setting, or can be arranged for groups as small as two people as a leisure activity. Examples of excursions we offer include day trips to Tobago, discounted rounds of golf, and visits to unique landmarks including Maracas Beach, Caroni Swamp or Pitch Lake. Our concierge is equipped to work with the meeting planner or guest to arrange these activities.
酒店营销人员可以使用这么多的数字平台,您如何使用数字营销和社交媒体来吸引全球访问酒店?
Social media is a great tool if you use it correctly. Our marketing team is active on our social media platforms throughout the day to ensure we engage with guests, field requests and respond to inquiries in a timely manner. We also monitor when a guest mentions our hotel online; whether it is a compliment or a concern, we always thank those who take their time to give us feedback and focus on responding to all guest inquiries. We want to provide our guests with the best experience possible, so it is important that we keep a constant and effective line of communication with them. We understand that it is important to stay up-to-date with marketing, social media and technology trends, which is why our marketing team takes part in social media and digital marketing training sessions throughout the year.
根据加勒比旅游组织的说法,尽管政治,安全和经济不确定性和主要来源市场的挑战,加勒比海仍在2016年旅游业增长了4.2%。
加勒比海是旅行者中受欢迎的目的地,因为美丽的天气和海滩与多样化的文化结合在一起。特立尼达(Trinidad)由于狂欢节而特别受欢迎,狂欢节(Carnival)每年都吸引了来自全球的狂欢者。作为加勒比海领先的商务酒店之一,也是狂欢节季节期间最大,最受期待的胎儿之一的主持人,莱姆(Lime),我们的观众从狂欢者和度假者到商务旅行者。关键是创造理想的平衡,将吸引所有类型的旅行者,并使他们感到我们所做的一切都专门为他们,从房间到便利设施再到餐饮。客人满意度是我们的首要任务。