健康在SPA工业中继续成为最高趋势
by安妮·迪蒙/
The International Spa Association’s (ISPA) 2017 U.S. Spa Industry Study indicates that “wellness” continues to top the list of current spa trends.
Quoting from the Study’s Executive Summary: "Wellness/health/fitness remained, by far, the most frequently cited trend affecting the spa industry, and was mentioned by almost one in three spas (32 percent), including 42 percent of respondents in the resort/hotel sector and 25 percent of day spas."
ISPA President Lynne McKnees said, “members of the International SPA Association report a focus on well-being also continues to trend globally.” She added, “The number one reason we are seeing an unprecedented growth in spa visits is stress management, which has led to the proliferation of technology and results-driven experiences in spas around the world.”
其他趋势包括对有机/天然产物的持续兴趣,八分之一的水疗中心(12%),通常与可持续性和当地采购的主题相关联。10个水疗中心(11%)的一点一点地看到了使用替代治疗和疗法的增加。还提到的是对客户的个人需求进行定制和个性化,以增加事件,集会和团体预订的重视 - 今天是“社会水疗”。
Suppliers identify emerging micro trends
个人SPA品牌确认其中一些调查结果加上了自己的微观趋势:
At Bangkok-based Six Senses, Vice President Anna Bjurstam said, “the spa marketplace has developed and changed quite a bit and the main trend we see today is around brain health.” She noted that this is not simply about mindfulness, “it is about the ways to build up the brain cells using a variety of treatments, supplements (known as Nootropics) and coaching in conjunction with mindfulness to enhance brain performance. “
Founder and CEO of GOCO Hospitality Ingo Schweder commented: “nutritional and overall lifestyle advice is becoming a more common part of the services provided by spas these days. We see many spa guests keenly looking for treatments that utilize purely natural and organic ingredients." He explained that the local sourcing of ingredients for spa treatments is another emerging trend, “sometimes referred to as ‘farm to massage table’ treatments.”
在峡谷牧场,首席运营官Thomas Klein表示,“我们从我们的客人那里看到我们的综合哲学的”活着年轻的时间更长“。”回应这种日益增长的“抗衰老”运动,Klein说Cr美学- 自2016年以来,通过海上峡谷提供的先进,非外科面部护理和程序的策划选择,并结合前和/或后保存治疗 - 在亚利桑那州图森的峡谷牧场地区将很快获得。和Lenox, Mass. He added, “for the first time in the company’s nearly 40-year history, the opening of this designated CR Aesthetics space will also allow the company to welcome day-visitors for these services.”
Erin Stremcha, director of marketing for Arizona-based Trilogy Spa Holdings, said, “with the rising trend in technology-based body scanning and diagnostics, we are seeing hotels and spas partner with top tech brands to elevate the guest wellness experience." Well & Being, for instance, has partnered with BodPod, which is used by many professional sports teams, to give guests an accurate body composition analysis. Stremcha said, as part of their WellFIT program, they use the BodPod in conjunction with oxygen consumption and resting metabolic rate assessments to provide recommendations for meal planning and workouts.
我们在纽约的ovation职业总裁等旅游顾问(如Jack Ezon)等旅行顾问的听证会是他寻找SPA经验的许多客户一直在探索欧洲临床的基础计划。他说,“欧洲水疗中心采取了更多的临床方法,与工作人员的医疗专业人员一起使用,并使用程序作为结肠清洁剂和电磁纤维素细胞减少的戒毒所。”
纽约州瓦莱威尔逊旅游,最近为旅游顾问提供了一个教育水疗中心/健康博览会,有几家供应商出席。共同主席金伯利威尔逊湿漉漉的评论说:“讨论了许多水疗趋势,但最重要的似乎是想要数字排毒的客户;作为SPA经验的一部分,对冥想和思想的兴趣兴趣;还有越来越关注的食物和营养。“
越来越多地利用技术促销和预订
The ISPA U.S. Spa study also saw more respondents citing technology-related trends such as the incorporation of online booking options, and increasing use of social media and online promotion and marketing. When asked about plans for the coming year, almost all respondents (95 percent) indicated they expected to add or create a range of enhancements to their businesses. Most frequently, respondents said they planned to expand the range of choices available to their clients.
ISPA 2017美国SPA产业研究由国际SPA协会基金会委托,由普华永道开展的普华永道,2016年展示了SPA行业的图片。