非洲旅游公司。任命新3月keting Director
byDaine泰勒/
非洲旅游公司(ATI),非洲旅行社专注于豪华野生动物园,已宣布任命其新营销克里斯滕·马拉比董事。
Most recently, Malaby served as a marketing communications manager for Tourism Australia, The Americas, a position she held for seven years. During her time there, she developed award-winning marketing and PR campaigns; and managed agencies and partnerships in the U.S., Canada, and Brazil.
“We are thrilled to have Kristen join our team,” said Sherwin Banda, president of ATI. “Her enthusiasm, dedication, and passion for travel is infectious, and will help us achieve our goal of promoting travel to Africa in North America and Canada. We are confident Kristen’s prior experience will be a great help to advisors and our loyal industry partners.”
Malaby started in the travel industry nearly 16 years ago with Tourism Australia (TA). During her time there, she enjoyed varying roles in advertising and PR, as well as spearheading campaigns around Oprah and Baz Luhrmann’s “Australia” with Twentieth Century Fox, and acted as the director of marketing during the launch of the award-winning Dundee Super Bowl Campaign.
她最近的工作职责包括监督TA的有偿和拥有活动,例如“G'Day USA”等活动活动,并确保Ta America的消费者和企业通信是在战略上进行的。她还致力于行业发展,与合作团队,活动,联盟,航空公司和旅行卖家的贸易和消费者营销计划创造出贸易和消费者营销计划;并管理CRM举措,以提供趋势和行业更新。
Malaby has also led earned activities including PR strategy, running TA America’s International Media Hosting Program and Visiting Opinion Leaders Program, and managing social advocacy programs such as HSMAI Best of Show Digital Influencer Program.
“African Travel, Inc. has a special place in my heart because I traveled with them on my first journey to Africa to watch the World Cup,” Malaby said. “One day, I hope to take my kids there, because it was one of the best trips I’ve experienced, and I want to share with them what makes this continent so special.”