How to Optimize Your Google Profile for Business Growth
byDori Saltzman/
主持人在一个关于利用社交媒体的力量来增强Google我的商业资料的讲习班期间,在Dream Vacations年度会议上,在板载名人名单上的名人顶点上,提高了旅行社的入站业务的关键,这是发展旅行社的入站业务的关键。
"Social media is not only about engagement. It's also about visibility and having customers be able to find you in Google search results," presenter Jessica Hernandez said. "Your Google My Business profile is an essential digital platform to put your business on the map, literally."
什么是Google我的业务?
First thing's first. Though people use the terms interchangeably, Google My Business (GMB) is not the same thing as your Google business listing. It's a free tool that enables business owners to optimize that listing (also called a business profile). Using Google My Business, you can post content, show and respond to customer reviews, answer questions, and even set up a chat feature on your listing.
But, why is doing any of that important? Isn't just having your business listed with contact information enough?
When someone goes onto Google to find a travel advisor, Google serves up local agencies in the search results first. But it doesn't go alphabetically or by distance. Google prioritizes businesses that it deems active and it makes that determination by looking for things like recent reviews and activity on your Google business profile.
“谷歌算法喜欢看到你注册ularly engaging and posting content on your Google My Business listing. That shows that you're an active and engaged business," Hernandez said.
Google的算法发现越多,您的旅行社的搜索结果中的发现就越高。
这意味着更多的销售。
2019年对36个行业列表的45,000个列表的研究表明,平均而言,任何个人企业每月以1,009次搜索出现。从这些情况下,平均转化率为5%。
That's an average of 50 opportunities per month to sell travel to a new client.
While it is true that searches dipped in 2020, they're on the rise. Marketing firm RIO SEO tracked more than 200,000 Google My Business listings from September 2020 to September 2021. They found that across almost all markets total searches increased by 102%.
有趣的是,顾问旅行市场报告在Dream Vabeplay客服cations同意的情况下进行了交谈。
"There is definitely an increase in the last few months," Joy Teet, owner of a Palm City, Florida Dream Vacations franchise, told TMR. "We have gotten four leads in the past month that we are aware of from Google My Business. We may have received one or two prior to this."
With searches on the rise, it's never been more important for travel advisors to optimize their Google profiles. Here are a few ways to do this.
像对待您的Google个人资料一样是社交媒体频道
Treat your Google Profile the same way you would any other of your social media channels. Don't ignore it.
It may be annoying, but copy and paste whatever you post on Facebook or Instagram into your Google My Business profile. Try to post at least three times a week. Remember, Google rewards active businesses.
There are software programs you can use to link your social media accounts with your Google profile so you don't have to post twice, but they cost money.
您也可以 - 并且应该 - 使用您的Google我的业务帐户来回答评论和回答问题。
同样,您在个人资料页面上越活跃,Google就会在搜索结果中优先考虑您的业务。
分享您的Google我的业务页面
Another way to optimize your Business Profile is by sharing it with your customers, specifically to ask for a review.
埃尔南德斯说:“分享可以帮助您产生潜在客户并推动更多预订。”“现在比以往任何时候都要多,获得和响应客户评论对于吸引新客户和建立信誉至关重要。”
Every Google My Business account has a unique URL business owners can use to share with customers. Keep your link handy and send it to clients after they've returned from a trip to ask for a review. Then, share it on social media to show off your new review.
添加SEO
Though Google prioritizes digitally-active businesses over inactive companies, the algorithm also looks for SEO keywords. Make sure you're incorporating keywords into your profile description, responses to reviews, and answers to questions for an extra boost in local search results.