10个关键任务旅行顾问现在应该在2023年赚钱
在每年的第四季度,美国公司在董事会中收集他们对当年业务绩效的年度分析,并进行战略会议,以确定其来年的方向和目标。旅行顾问将做得很好,可以从他们的运营剧本中获取页面,预留时间来评估其业务状况并决定从这里去哪里。
如果从现在到今年年底之间成就,这10个关键任务将有助于任何旅行顾问为2023年有利可图的基础奠定坚实的基础。
1. Predict bookings for 2023.
“One of the most critical and significant tasks I perform each year is calibrating and predicting bookings in the new year to give me perspective and a reality check. And it's very simple, as I carve out time to reach out to all my current customers, via phone and email, and not only do I engage in fantastic conversations, but I keep my name front and center with my clients. In addition, I always ask for referrals as it has paid me back in dividends for doing so. This task has always been enjoyable for me and unfolds over several weeks. The clients always tell me they so enjoy catching up with me, and they thank me for checking in.”
- 全球执行顾问兼首席执行官Denise L. Wiggins,Denise Wiggins旅行与卫生服务
2.发送印刷的假日卡。
“My task is simple yet impactful. I send holiday cards to all clients in my database, as well as my preferred suppliers. While this may seem obvious, I was surprised last year to hear of many colleagues who sent holiday e-cards, then were surprised when good clients opted out. With the volume of email in today’s inboxes, to me, an email greeting is easily overlooked and may be considered insincere. My client and supplier relationships are a critical mainstay to my business. I consider the cost of professionally printed cards and postage to be a valuable investment in my treasured connections.”
- Kathi Russ, owner, Epic Travel LLC
3. Run the numbers.
“旅行顾问不应该在不知道他们的数字的情况下进入新的营业年。他们需要知道自己的业务成本是多少,每个首选供应商将支付多少佣金以及为了达到目标而需要进行多少销售。没有这种智慧,他们就盲目了。”
- Sandra McLemore, travel business growth strategist and TV host, Travel Marketing & Media
4. Evaluate the diversity of your business.
“这是一个很好的时机,对您的大部分收入的市场都强调您的业务对多样性的多样性。据广泛报道,许多机构都专门从事特定类型的旅行者或特定目的地。beplay银行卡该策略具有许多优势,但也带来了新的风险。在一个或两个市场中过度浓缩可能会使该机构受到各种原因的需求意外衰退,其中许多原因是不可预见的。多元化可以传播专业化导致的风险。在另一端,太多的多样性会导致失去专注力并失去利润机会。最好的课程是平衡各种形式的集中/专业化的风险和回报是最好的课程。评估专业风险因素应是任何年终审查的一部分。”
- Paul M. Ruden, travel industry consultant, and former executive vice president for legal and industry affairs for the American Society of Travel Agents
5.致电,不要发电子邮件,您的客户。
“First, recognize that any client who has not yet booked with you again is someone I refer to as an ‘UNclient.’ To get their business back, take the next step by dedicating a full day to making phone calls (not emails!). Even if you end up in voicemail, ask this powerful question, ‘What can I keep an eye on for you in 2023?’ Advisors who choose to do this critical task now will have the most robust 2023!”
-Stuart Lloyd Cohen, CALC, chief motivation officer and special event speaker
6. Organize and declutter.
“My one task which is a must for me is to remove all old emails and marketing materials from suppliers, unsubscribing from those who don't align with my goals. Create my to-do list for the new year, and get my folder ready for the upcoming tax season, making sure I have everything ready and organized. The most important thing is to organize my lead list, making sure I have current contact information to continue my marketing to them. Last but most important, look at my sales and earning worksheet from previous years, allowing me to see my strengths and weakness.”
- Dreamscape Travel Group的所有者Janine Fydrych
7.计划您的营销。
“创建和分发关注目的地和经验的信息的内容计划至关重要。beplay银行卡敦促旅行顾问选择播客,视频或书面内容 - 然后每周持续发布新内容。这是保持电子邮件订阅者参与的唯一方法,也可以将专业定位为旅行计划的关键部分也有很大的帮助。”
-Sandra McLemore,旅行业务增长战略家和电视节目主持人,旅行营销与媒体
8.评估您的时间管理。
“My trick is time management. Agents should really work on their overall efficiency of what they did before that doesn’t help them make money versus what they need to do that does. Getting rid of tasks that are useless or are bureaucratic is a critical one. For example, clean out the extra paperwork. Make it your goal to go paper-free in 2023. Using your notes on your phone, you can have your notes on clients anywhere you go while thinning out your desk tremendously. Also keep your email organized. Personally, my inbox never exceeds 200, and everything is sorted as soon as possible into a proper folder where I can locate it when I need it, but keeping my current to-do list very clean and easy.”
- Jonathan Alder, CEO and travel planner, Jonathan's Travels
9. Consider implementing a new business model.
“I work in a very different fashion from the traditional retail leisure travel agent. I offer a customized annual travel subscription, so today, I’m in the process of setting aside hours for each client I work for. I bill upfront for my time, and am setting aside the right amount of time to help my clients accomplish their travel goals. These subscriptions are annual, and they are from 20 hours at $250 an hour. I am only offering custom-tailored work for those clients who hold an annual subscription.”
-- Ralph Iantosca, CTA, LS, DS, owner, Iantosca Travel
10. Hire a business coach.
“Travel advisors should seek out a business coach and mentor who not only understands the infrastructure of the industries, the complexities of supplier relations, but also has experience marketing and selling travel themselves. Choose a mentor or coach who has proven results working with other travel advisors. The strongest and most successful travel advisors have built a learning and support community around them.”
- Sandra McLemore, travel business growth strategist and TV host, Travel Marketing & Media
当我们进入假期时,我们希望这些旅行顾问和行业专家启发您以新的方式看待您的商业书籍,或者激励您至少将一种新的方法添加到代理商的运营中。祝您好运,卖光在2023年!
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