Hyatt Introduces Select Service Lifestyle Brand, Caption by Hyatt
byJessica Montevago/
Hyatt has announced its 20th hotel brand, Caption by Hyatt, a new lifestyle brand within the select service category.
The brand aims to create community-inspired spaces that allow guests and locals to work, eat or socialize in a way that encourages “meaningful conversations and connections.”
Each hotel will be anchored by a distinctive food and beverage experience, developed in collaboration with Danny Meyer's Union Square Hospitality Group, which will be a mash-up between café, market, and bar.
Serving all-day drinks and sharable snacks, these common areas will offer flexible and multi-purpose spaces for lounging and small events, including a calendar of do-it-yourself and hosted events from trunk shows to local beer tastings.
Caption hotels will consist of up to 250 guestrooms. They will also be smaller, at 220-270 square feet, and be flexible enough to move things around.
Hyatt的全球发展主管Jim Chu表示,凯悦的标题预计将在茂密的城市市场,新兴社区和高脚交通拥堵的地区在国内和国际上成为全球增长驱动因素。“我们认为该品牌是为了强劲的增长而准备的,因为它可以弯曲和适应不同地点和市场的需求,并且可以为设计和运营提供更可持续的方法。”
Caption by Hyatt joins Hyatt's lifestyle brands, including Andaz and Hyatt Centric brands; and former Two Roads brands Alila, Joie de Vivre, Thompson, and Tommie.