摄政七海巡游:如果不是旅行顾问,我们就不会在这里
byDori Saltzman/Regent Seven Seas Cruises' president Andrea DeMarco may only have been on the job for a few weeks, but she's clear on one thing – travel advisors are critical to the brand's success.
"At Regent and with me in this position, travel partners are going to be critical to our success. Our success depends on their success… We are committed to supporting and investing in our valued travel partners," she told Travel Market Report during an exclusive phone interview. "When you think about travel partners, we wouldn't be here today if it weren't for their support."
旅行顾问对摄政量特别重要,因为它是一种高点触摸产品。
"Our unrivaled experience, it begins with our travel partners…having that high touch point for guests that are used to the finer things in life and luxury and want everything taken care of for them. That's the service that the travel partners provides."
重要的是,旅行顾问将摄政王引起可能正在考虑其他事情的客户的注意。
她说:“当客户打电话并查看不同的度假替代方案时,旅行伙伴是为他们提供最佳度假选择的专家。”在摄政产品中,它可以产生巨大的变化。
"That gives customers a comfort level with booking and spending a lot of money on a high-end vacation… I think the travel partner has a number of ways they're playing a key role, not only educating the customers, giving that high level of service, but also making sure that everything is taken care of and that they're on the right product."
重量级投资对交易
DeMarco最近担任摄政王的首席销售和营销官员,他明确表示,这条线将继续投资于旅行伙伴的新计划,并发展了她去年引入的一项计划,“发展您的摄政商业“网络研讨会系列。
"When I came in as the chief sales and marketing officer, a big focus for me was really getting into the weeds with the trade and understanding how they operate their business, how they sell products, and then trying to find ways that we could further help them in the process to grow their business and grow it with Regent."
她说,网络研讨会系列旨在打击她一直从顾问那里听到的信息过载,从而使他们为客户提供营销摄政量的简单策略。
“因为您想找到新客户。这是您发展业务的唯一途径……我想从营销的角度帮助他们深入研究对我们有用的东西。它对我们有效,从理论上讲,应该为他们工作。”
自网络研讨会去年中期首次亮相以来,回应“真的很棒”。
"No matter what level of expertise you were from a marketing standpoint, you walked away with something. Whether it was a tip or tactic or whether it was understanding how to market on social media better, or understanding who Regent's core demographic is. Those are super important for peole to know so that they're not spinning their wheels focusing on the wrong type of customer."
得益于积极的回应,DeMarco计划扩大该概念。
“这是我们预计我们如何支持和发展旅行伙伴的业务的重量级投资的第一步。这将是领域和中心。”
她补充说,丽晶会分享更多的信息as it continues to build the program out.
寻找新客户
Speaking of finding new clients to bring into the Regent fold DeMarco advised that agents should lean in to special occasions.
"How many special occasions did everyone in the world miss over two years? Whether that's a milestone birthday, an anniversary, or really anything that we wanted to celebrate but we couldn't. The Unforgettable Moments campaign – it'll run through the end of 2023 – is really to bring Regent to the forefront for people who may not travel on Regent but have a special occasion they're looking to celebrate… That's when someone is willing to splurge and spend more for that special occasion."
此外,DeMarco建议顾问考虑分解摄政王的全包价值与他们的高级高级客户,他们可能因贴纸冲击而没有考虑摄政王。
"I would say that's probably one of the fastest ways that our partners can grow their business," she said.
对未来的愿景
When it comes to forward-thinking, DeMarco said she's focused on maintaining the brand's "elite status."
"My vision is to keep us there and continue to build and improve on what we're known for," she told TMR. "Continuing to build on all of the success that we've had over the last 30 years and how can we take the company to the next level."
当被问及“下一个级别”的含义时,DeMarco告诉TMR,这是三件事的组合。
“我们需要继续创新。我们需要执行我们所拥有的东西,并且需要随着事物的变化而适应。我们如何继续适应来满足客人真正想要的需求?产品,总是会有一些调整来适应新环境,这是豪华客户想要的新趋势。我想确保我们保持领域和中心,我们始终使任何必要修改。”
Seven Seas Grandeur
在短期内,DeMarco专注于今年11月首次亮相的最新船七海。
"When you think about Grandeur, she's inspired by the past, but yet stunningly reimagined for the future," she said. "We wanted to exemplify our heritage of perfection and that's through a number of things such as the unrivaled space that we offer, the unparalleled service that we have on board, the exceptional cuisine – which you'll hear us talk more about as we move into the year."
NCLH品牌的第一位女性负责人
当她于1月1日开始担任摄政七海巡游总统时,德马科成为挪威邮轮公司历史上的第一位女性负责人。
“能够掌管摄政王对我来说确实是一种荣幸。而且,这使得成为第一位担任我们公司30年历史和挪威人的第一位女总统的女性变得更加特别。超过55年的历史……我听到了整个组织中许多才华横溢的女性的消息,讲述了一个女性如何升任领导职位,这确实激发了她们的启发。这就是我想继续做的事情。”