多米尼加共和国在加拿大播出10部分电视连续剧
byLynn Elmhirst/
2019年是一个艰难的一个Dominican Republic. With almost three million Americans and one million Canadians (that’s a phenomenal 1 in 35 Canadians!) regularly visiting each year, it has been a top Caribbean sun destination – and Canada has been one of the country’s most important tourism markets.
Then, as advisors well remember, the Dominican Republic was hit by a storm of negative publicity due to sensational media reports of so-called mysterious deaths of travelers to the country. By fall, American investigators had come to the same conclusion as local authorities: The deaths were not mysterious, nor was there any threat to visitors.
But the damage to the country’s reputation had been done. Many advisors reported their clients were reluctant to book vacations to the Caribbean’s second-largest country.
今年,多米尼加共和国取得了成功,对加拿大电视台的新年魅力攻击了。
“来访问我的多米尼加共和国”是10个半小时的电视节目的迷你剧,“通过当地人的眼光探索多米尼加共和国最好的。在每一集中,向导分享了内幕旅行技巧,并通过音乐,舞蹈,艺术,建筑等介绍他们的文化,”多米尼加共和国旅游促进办公室主任阿卜杜拉·卡斯蒂略(Abdalah Castillo)表示。
“我们想通过向加拿大人介绍多米尼加共和国的美丽来激发旅行。从家中舒适,游客可以享受独特的文化体验,例如著名的La Vega Carnival(加勒比海狂欢节最大的狂欢节之一),在Cabarete上冲浪和传统的多米尼加音乐。”
The paid program, in partnership with Citytv Toronto, runs Sundays at 9 a.m. for 10 weeks from Jan. 19, through the height of the winter season, when many Canadians reach out to travel advisors to book sun vacations.
“What better way to bring the experience of travel to the Dominican Republic to life than through visual storytelling?” Castillo explains about the decision to invest in broadcasting a series on television. “TV is a great platform to connect with Canadians and inspire travel dreaming from the comfort of home. Also, viewers can watch the episodes online. Plus, we’re giving away two all-inclusive trips for two including airfare and accommodation!”
在整个人口密集的安大略省广播,也可以在线查看情节,以找到进入比赛的线索www.comevisitmy-dr.ca.
两次旅行是由Air Transat和多米尼加共和国提供的。
该系列的电视广播和在线竞赛是加拿大市场独有的,希望他们能激发加拿大人预订该国的旅行。
Castillo sidestepped the question of whether the unprecedented decision to invest in broadcasting the series on TV is in response to last year’s negative publicity.
取而代之的是,他指出,“来访问我的多米尼加共和国”的生产是四年前启动的战略的一部分,每年的作品“高质量的视觉材料都超出了我们美丽的沙滩”。以前的项目包括虚拟现实和短形式内容;以及当前的10部分,长格式系列。卡斯蒂略(Castillo)表示,“来访问我的多米尼加共和国”的第二季已经开始生产。
And he confirmed the TV and online series is not the only initiative the Dominican Republic is undertaking to promote positive stories of travel and encourage viewers to book trips to the Dominican Republic this year.
“In addition to this series, we’re leveraging the power of social media to showcase the #TheRealDR and our established and emerging destinations,” Castillo said.
他赞扬旅行顾问继续努力继续预订该国的旅行,并也承诺为该行业提供更多支持。
“We value their support tremendously! Our Canadian travel agents are extremely important. In addition to more support throughout the year, along with our travel partners, the Ministry of Tourism is designing more opportunities, including fam trips to showcase the various regions,” Castillo said.
He said advisors are invited to tune in over the coming weeks to “Come Visit My Dominican Republic” to discover new magic about the destination. And they are encouraged to share news about the TV broadcast or the link of the series online to re-inspire their clients about one of Canadians’ favorite escapes from winter.
顾问还可以访问多米尼加共和国官方旅游部网站网站www.GoDominicanRepublic.com有关海滩目的地以及前往该国的贝奇旅行的更多信息。beplay银行卡