New Air And Land Options Help Travel Agents Sell Scotland
byMaria Lisella/
The United States is Scotland’s biggest international market, welcoming over half a million visitors in 2016, an 18% increase in visitors and a 40% increase in spend from North America. This year, expectations are even higher.
总部位于佐治亚州亚特兰大的著名经历的老板乔纳森·爱泼斯坦(Jonathan Epstein)自1990年以来一直在预订苏格兰,但今年截然不同。
“This is without question the best year ever. If you just look at our 2017 numbers as of today, we are already up 23% compared to last year's final room night numbers and 45% up on 2015's final room night tally,” he said.
秘密是秘密的:苏格兰的顶级城市爱丁堡和格拉斯哥很棒。苏格兰高地是神奇的。酿酒厂的体验比以往任何时候都更好。高尔夫更容易获得。这是户外活动和冒险旅行的好目的地。苏格兰旅行产品的提供者说,这也是一个令人难以置信的美食目的地,因为仅爱丁堡就拥有五家米其林星级餐厅,只有500,000人口。
Visitscotland首席执行官Malcolm Roughead说:“通过运输和数字渠道,苏格兰比以往任何时候都更加联系,在关键市场中发出了更大的声音。”
Norwegian Air kicked off three new routes to Scotland this season: from Newburgh’s Stewart Airport in New York’s Hudson Valley; T.F. Green Airport in Providence, RI; and Bradley International Airport in Hartford, CT adding 135,000 new seats.
“Just in time for Edinburgh’s famed festival season, we are delighted to be working with Norwegian and VisitScotland to introduce new direct flights from the U.S. into Scotland’s capital. Edinburgh’s legendary festivals are celebrating their 70th anniversary this year so these new route launches couldn’t come at a better time and give more Americans the chance to experience all the special events taking place this summer,” said Paul Gauger, VisitBritain’s EVP for the Americas.
爱丁堡边缘节期间的宜人庭院场地。照片:Visitscotland
Other carriers are also operating seasonal and year-round flights: American Airlines operates flights from JFK to Edinburgh through October, and from Philadelphia to Glasgow through September; Delta Air Lines kicked off seasonal flights from JFK to Glasgow in May, adding to its existing year-round JFK to Edinburgh service; United Airlines operates year-round service to Edinburgh and Glasgow from Newark while adding seasonal service between Chicago and Glasgow through October; and Virgin Airlines operates summer service between Glasgow and Orlando.
“由于目前的繁荣和目的地的质量,许多投资者正在寻找苏格兰的新酒店的机会。我还希望航空公司将开始增加飞往爱丁堡和格拉斯哥的航班。”爱泼斯坦说。
在地面上,苏格兰拥有许多欧洲最佳的物业,例如格莱纳格尔斯(Gleneagles)。上个月,四星级282间客房的莱昂纳多皇家酒店(Leonardo Royal Hotel)开业,靠近爱丁堡的Haymarket火车站。在被称为通往高地的门户的城镇中,新的60间客房的佩勒·奥伯(Perle Oban)在港口的景色中首次亮相。
One of the most anticipated re-openings is likely The Fife Arms in Braemar. The majestic 19th-century property will open its doors once again in June 2018, following a restoration to return it to its former splendor as a first-class property in the scenic village famed for the Braemar Gathering annual Highland games and its Royal Deeside connections.
This month, The Courtyard Edinburgh West by Marriott hotel at Edinburgh’s Herriot Watt campus will debut; a new 175-room hotel will open on Glasgow’s Argyle Street in late 2017; and a Radisson Red hotel is expected to open near the Scottish Exhibition and Conference Centre in early 2018.
Tour operators go green
CIE Tours一直在大量介绍苏格兰,并继续扩大其产品系列,包括一个品牌,新的为期五天的冬季系列,从11月到3月,体验苏格兰,包括霍格马纳节的新年出发。
这家旅行公司的Haggis Adventures品牌(Busabout在苏格兰的合作伙伴)为背包客提供了10份苏格兰行程,可探索高地,爱丁堡,格拉斯哥,格拉斯哥,本·尼维斯,本弗内斯,因弗内斯,斯凯尼,斯凯尼岛,洛奇·尼斯,奥克尼,奥克尼,奥克尼和西部的伊斯岛,以及西部的岛屿,是在高地和爱丁堡新年庆祝圣诞节的旅行。
同样,Contiki发布了针对在爱丁堡或伦敦开始的年轻旅行者的短期短期产品。
Road trips also are popular with U.S. visitors, though, said market manager for the Americas Simon Bergenroth. Among the most popular itineraries are: Scotland’s Castle Trail, Scotland’s TV & Film Locations, with Outlander the primary driving of the ‘set-jetting’ trend to visit filming locations of this worldwide hit-series, Road Trip: 7 Days East Scotland and Road Trip: 7 Days West Scotland.
一个新的游客中心即将到达Bladnoch酿酒厂
对于喜欢将开车留给他人的客户,Tenon Tours会准备料斗之旅,使个人或小组可以通过景点和体验个性化旅行,而真实的度假是爱尔兰欢迎之旅B-2-B批发商品牌的一部分,销售苏格兰的定制,健身和奢侈品的广泛选择。Tenon最近更新了其专用的旅行贸易网站(visitscotlandtraveltrade.com),该网站提供了一站式服务,以支持旅行贸易,以打包和推广苏格兰市场。该网站现在拥有大量信息,例如苏格兰供应商信息,营销和销售工具包以及主题年度信息以及苏格兰目的地教育计划。
明年,旅行社可以期望看到更多改进:彼得·潘(Peter Pan)的出生地护城河(Moat Brae)将在年轻人一年及时向公众开放;V&A Dundee将首次亮相苏格兰的第一个设计博物馆;布罗迪城堡(Brodie Castle)将获得一个新的游客馆,导致“嬉戏花园”。
Holyrood公园酿酒厂将在将近100年后将单一麦芽蒸馏带回爱丁堡。Hawick Whiskey Distillery将自1837年以来成为边界中第一个苏格兰威士忌酒厂。新的游客中心将来到Bladnoch,Macallan和Orkney Distilleries。