Hyatt Announces New Brand Hyatt Studios, Its First Upper-Midscale Brand in the Americas
byDaniel McCarthy/Hyatt on Tuesday announced plans to add a completely new brand to its portfolio, Hyatt Studios, a longer-stay brand.
Hyatt Studios marks the company’s entrance into the upper-midscale lodging segment in the Americas. Plans call for 100 Hyatt Studios hotels to be built starting in 2023 and the first location opening in 2024.
Hyatt chief growth officer Jim Chu said that the expansion is targeted at a white space for Hyatt, complimenting what already exists in the company’s portfolio. Hyatt said it is targeting an “upper-midscale” traveler.
The brand, which joins Hyatt Place, Hyatt House, and Caption by Hyatt brands in the select service category, will be led by Dan Hansen, who served as a strategic advisor as Hyatt was building the brand.
The properties will feature guestrooms that include sites and kitchen amenities, which target those extended-stay travelers, along with complimentary grab-and-go breakfast each morning. Each property will be able to be flexible based on developer needs and the hotel’s local market and guest base, Hyatt said.
第一组地点有望为尚未有凯悦酒店的较小市场和子市场提供服务。
“As with all brands in the Hyatt portfolio, Hyatt Studios hotels will appeal to the high-end guest within its segment,” said Amy Weinberg, senior vice president, brand, loyalty & data.
“在凯悦影城酒店的可互换扩展竞争者的海洋中,酒店将通过邀请客人享受工作室公寓的舒适性和在创意工作室中的积极能量来超越价值驱动的折衷观念,并具有质量和当代风格是凯悦的特征。”