First Look: Visit Portugal’s New 'Close to US' Marketing Campaign
byDaniel McCarthy/On Friday, Visit Portugal unveiled its new North American marketing campaign in New York City, showcasing its “Close to US” brand activation in digital billboards in Times Square.
The campaign, Visit Portugal said, is meant to showcase the diversity of tourism offered in Portugal, a country that is about 88% of the size of Kentucky, but one that is still incredibly diverse, with “nature to history, from waves to heritage, from citizen to villages,” and more.
Visit Portugal said that it expects the campaign to reach 500 million people worldwide, including during this holiday week, which is one of the most popular times for North Americans to book future travel.
为了与竞选活动相吻合,在2022年FIFA世界杯的开球中,克里斯蒂亚诺·罗纳尔多(Cristiano Ronaldo)的蜡像将于2022年11月21日在杜莎夫人蜡像馆博物馆(Madame tussauds Wax Museum)上,在一个专门致力于葡萄牙运动员的空间中,称为::The CR7 Experience.会公众参观杜莎夫人蜡像馆博物馆l also see films about Portugal.
"Cristiano Ronaldo is one of the most accomplished football icons of our time and we were thrilled to be team up with Visit Portugal for this special Time Square reveal; it's an incredible opportunity to shine a light on the beautiful country and holiday destination of Portugal," said Madame Tussauds New York Head of Marketing Tiago Mogadouro.
The U.S. had long been a strong inbound market for Portugal. According to Visit Portugal, the U.S. market share in Portugal is growing at a clip of 18.8% for guests, 19.5% for overnight stays, and 45% for tourist revenues, for 2022 compared to 2019. The country hopes the new campaign helps those trends continue in 2022 and 2023.
Visit Portugal also said that it expects to continue to grow its presence in the U.S. travel market, with a focus on trade shows, road shows, workshops, and more.