TMR独家:TripAdvisor希望为旅行顾问生成销售线索
经过理查德·德·安布罗西奥(Richard D’Ambrosio)/
Tripadvisor has begun speaking to a select group of travel agents about their interest in receiving sales leads from the online travel review platform.
有几个旅游顾问告诉旅游市场报告beplay客服that representatives from Tripadvisor recently approached them about a program where Tripadvisor would charge clients a $200 planning fee to pass that client on to a qualified travel advisor to curate their vacation.
根据这些顾问的说法,TripAdvisor将向旅行顾问收取200美元费用的25%。有关该计划的几个重要细节不能由新闻发布时间确定,例如TripAdvisor需要的代理商有资格参加推荐计划。
In an email response to requests for comment, a Tripadvisor spokesman said the company is “always testing new ideas and offerings for consumers, but nothing new has launched to the public or is in ‘beta,’ and we have nothing to share at this time.”
大多数旅行顾问都告诉该计划表示,他们将不愿与TripAdvisor合作进行销售潜在客户。大多数人认为TripAdvisor可以满足讨价还价的客户的意识,而其他人则对TripAdvisor对旅行行业产生的影响表示简单不屑一顾,这些评论被证明是假的。
Orenda Travel的Beth Eibler Johnston说:“这是一个有趣的概念,但我不确定我的理想客户是否在TripAdvisor上。”“我不相信[网站上]发布的所有内容,但这确实给了我一个起点。在我刚刚与当地财务顾问进行的网络研讨会上,我建议人们在度假计划时将其用作起点。”
堪萨斯州威奇托旅行迷的老板杰伊·迪尔(Jay Dill)认为,“ TripAdvisor的基地主要是DIY旅行者,他们不愿意自行阅读评论,博客和研究来计划旅行。根据我的经验,很难让DIY计划者看到我们的价值。”
“I don’t trust Tripadvisor’s messaging about agents at all,” said Denise Kubica, owner & travel advisor at Mindset Travel. “I'm suspicious of them.”
“Because of the high level of distrust in this industry, stemming in part from fake reviews on sites such as Tripadvisor and from disappointing experiences from those who plan their trips based only on biased information on Tripadvisor, Expedia and the like, I can't see Tripadvisor being successful in charging folks a fee in the first place,” said Stef Katz, owner at The Travel Superhero, in Lake Mary, Florida.
“Smart people who are my ideal clients know to take these sites with a grain of salt and I just can't see them choosing such an important partner as their travel agent through Tripadvisor,” said Katz.
一些特工愿意听
其他旅行顾问很感兴趣,可以思考这个概念。
“If they were guaranteed bookings and no drama, it might work, but only if we only shared the referral fee,” said Sonya Toole Little, Sandcastle Wishes Travel, in Kimberly, Alabama. “I might consider it if that was the end of the relationship, but would never agree to split a commission or be told what we could and couldn't book.”
根据顾问告诉旅行市场报告的内容,代理商将能够通过Tripbeplay客服Advisor将客户推荐给他们,他们不必分享佣金。在发稿时,TripAdvisor在供应商和目的地中是否有发言权的尚不清楚,参加该计划的旅行顾问会开放。beplay银行卡
Shona Burton, from Travelogue Travel, might be interested in hearing more about the program “because for domestic trips, it’s more of an e-commerce play than anything, and this could mean sales for me.”
Matthew Exline, owner of Matthew Exline Cruise Planners, in Ormond Beach, Florida, thinks the concept of Tripadvisor charging a fee above $100 “would eliminate most of the tire kickers.” Conversely, he feels that fee would “reduce the volume of leads” coming from Tripadvisor “to almost nothing,” making the program less valuable for him.
“But I haven't done any market research so maybe I'm wrong on that,” Exline said.
还有其他代理商仍然坚决反对与TripAdvisor合作。“我不希望与TripAdvisor无关,” Donna Dream Vacations的所有者Donna Manz说。