祖母绿的第一个海洋船建造公告与顾问大放异彩
经过Lynn Elmhirst/
在这几天的即时沟通中,很难保守秘密。
Toronto-area travel advisors were invited by sister companies Scenic Cruises and Tours and Emerald Waterways to an event with the promise of a big reveal.
但是,这是英国公司董事长兼创始人格伦·莫洛尼(Glen Moroney)在澳大利亚的周末活动中宣布的第一艘海洋船建造时,这一重大新闻首先打破了。
仅仅几天后,即将到来的祖母绿阿祖拉(Emerald Azzurra)的消息已经在多伦多活动中传播给顾问。
但是剧透并没有削弱对新建筑和新品牌的热情反应。祖母绿的Azzurra是第一艘在新的Emerald Yacht Cruises品牌下推出的船,该品牌现在已成为新成立的Emerald Cruises的一部分。
在开放多伦多活动的视频消息中,莫洛尼描述了Azzurra的“巨型游艇酷”。
“Designed for the Mediterranean,” he explained, the Azzurra launches in July of next year, and has only 50 staterooms.
It’s not only the intimate size that will make it fit in with the Med’s super-yacht lifestyle, he claimed, “it’s about the amenities,” which include an aft infinity pool and marina with zodiacs and paddleboards to explore and play in the sea, and expansive public spaces like the restaurant serving the 100 guests that it actually has space for and dozens more.
Moroney went on to paint a picture of the Azzurra cruising into small, lesser-known ports, usually only accessible to private yachts and luxury, small-ship cruise lines. And just like private yachts, the Azzurra’s chefs will also be able to visit local markets along the itinerary for re-provisioning, bringing a true local flavor and atmosphere onboard.
可访问的定价,僻静的港口
Azzurra与私人游艇和豪华小型船的不同地方。Moroney签署了他的视频消息,以取笑Azzurra的负担能力。
祖母绿的加拿大销售团队上了麦克风,分享了这一点,自从向英国市场展示以来,销售额就远远超出了预期。
根据业务发展经理Jared Gelfand的说法,“这表明对这种产品有如此需求。老实说,这是一个抢断。启动定价的起价低于CAD $ 500(每人约375美元),”许多包含诸如Transfers,wifi,Tips之类的包含;和午餐和晚餐时的葡萄酒,啤酒和软饮料。
他补充说,早鸟票价可节省15%,直到售罄为止。“对于加拿大人来说,这是一个不错的价格。这是加拿大款项,并不是每个人都提供。”
General Manager of Sales Juna Ueda told advisors the time is now. “The UK is showing lots of interest; we want advisors here to have great access to the Azzurra’s inaugural season, too. The pricing is so accessible.”
对于加拿大Emerald品牌总监Patricia Wu而言,Azzurra除了定价外,还有许多级别的可访问性。
The ship’s 25 inaugural itineraries include small and secluded ports in the Mediterranean, Adriatic and even the Red Sea that takes guests to the Holy Land. “Half the ports on the first itineraries, I had to look up! Guests will have so many stories to share.”
“The infinity pool is a show stopper, and looking over the ocean? It gives us, in the winter, something to really dream about. Everyone dreams of being on an intimate yacht, and this lets them live that lifestyle,” said Wu.
她补充说,近90%的客舱有阳台将它们连接到大海。而且那些已经经历过Emerald的天空船的旅行者也将在Azzurra上享受该品牌的标志性体验之一:Sky Deck Cinema。
对交付的信心
吴还预计,旅行顾问之间可能会担心,他们记得船厂在去年造船厂的豪华邮轮风景皇家船上的第一船Eclipse中的许多延误。
She pre-empted any fears by explaining that the Azzurra was being built in the same shipyard in Vietnam that has a track record of delivery for Emerald, having successfully delivered the Emerald Harmony.
‘The market will lap it up’
Advisors and trade executives greeted the announcement of the new ship enthusiastically, and were reassured about the ship build and July 2021 launch date.
密西沙加(Mississauga)的巡航假期/豪华旅行精品店副总裁Lola Stokes感到兴奋和自信:“我有和谐的客户,他们非常高兴,我对和谐感到非常满意。准时并按预算。
她继续说:“我认为我可以在加拿大积极出售Azzurra。”“从以这些价格开始销售,这是河流的价格。MED的那部分非常受欢迎,红海是如此新,如此有趣。我已经考虑了一些客户,而且价格太好了。”
“每个人都梦想着在游艇上在地中海巡游,”飞行中心产品和供应商关系总监安德鲁·琼斯(Andrew Jones)说。“这使每个人都有可能。”
飞行中心旅行集团副总裁加文·米勒(Gavin Miller)同意:“加拿大市场将占上风。祖母绿的Azzurra是一个很棒的补充,正是人们正在寻找的东西 - 价格是什么。它是体验式的,只有其他98位客人,它是亲密的,但却却易于访问。这会让客人感到特别。像Scenic的Eclipse一样,它将为我们的客户带来同样的高高和自豪感的感觉。我认为他们学到了很多东西(从风景秀丽的日食延迟中),这个发布日期非常保守。”
Susan Bowman, Transat’s vice president of marketing and industry relations, also referred to Scenic’s Eclipse: “I love what they’re doing. I think there’s a client for both Scenic and Emerald ocean cruises. Luxury isn’t one thing. It means different things to different people. I see high demand for the Emerald Azzurra, the small ports, the amount of space. What a fabulous product.”
支持顾问
Scenic and Emerald executives share retailers’ perceptions of the Emerald Azzurra to offer guests the most choice in the Mediterranean, in tandem with the more exclusive Scenic Eclipse.
朱娜·乌达(Juna Ueda)说:“我们也喜欢风景秀丽的日食的接待”。
Announcing the release of the Eclipse’s 2022/2023 season, where a third of the itineraries are new, Lisa McCaskill, Scenic’s vice president of sales and marketing, pointed out that the Med had been a great seller in Canada for the Eclipse, as “Canadians like that luxury in those kinds of destinations.”
她还感谢顾问:“坚持我们。如您所知,风景秀丽的日食面临着挑战。归根结底,它就像计划的一样壮观。”
顾问将获得风景和翡翠的大力支持。加入新的销售季节,UEDA宣布,在接下来的几周内,加拿大将在加拿大举行58次信息会议。
由于对风景秀丽的第一艘豪华海洋船的兴趣仍然很高,而祖母绿的Azzurra在路上,邮轮队知道他们会很忙。
Wu had this message for advisors about the Azzurra: “Book early. We knew it would be popular, but we didn’t expect the UK to charge out of the gate like they have. Advisors here need to introduce this product at these prices to their clients now.”