How to Become a Disney Travel Agent
经过丹尼尔·麦卡锡(Daniel McCarthy)/
在其全球度假胜地,迪士尼的旅游翼冒险和不断增长的邮轮公司之间,迪士尼球迷在选择假期方面有很多值得体验的经历,以及迪士尼旅行社在市场上推销和出售给客户的很多。这也是最多的在寻找可以专门研究的顾问中的常见壁ni。
沃尔特迪斯尼公司旅行社销售总监Jodi Bainter在媒体预览期间与TMR进行了交谈。迪士尼·克鲁斯(Disney Cruise Line)的最新船迪士尼愿望, earlier this month about what Disney does to support its agent partners.
贝特说:“旅行顾问对我们发挥了关键作用,他们将来会继续这样做。”“实际上,他们在大流行之前,通过它和现在进入未来的客人的关怀和计划对我们来说是非常有价值的。”
“We will never underestimate the value of the travel trade,” she added. “They’re the hardest working team in the business and they deliver amazing results for our Disney destinations. We continue to look for long-term partnerships with them.”
For those new to selling Disney vacations, here is where to start:
Disney’s Travel Agent Portal
根据要画,最成功的迪斯尼travel advisors not only know the product but take full advantage of the resources that Disney provides to its travel partners.
“The most important thing, I believe, is giving advisors all the tools and training they need in order to be their best and grow their business,” she said.
这始于Disneytravelagents.com,这是那些出售各种迪士尼度假的人,从沃尔特迪斯尼世界度假村到迪士尼乐园度假胜地,迪士尼·克鲁斯线,奥兰尼等。这包括有关如何预订每个假期组件的指南,从主题公园门票到巡航线航行。
It’s also the place to connect to Disney’s business development managers, which Bainter called “one of the most valuable resources.”
迪士尼知识学院
在该旅行顾问门户网站的内部也是迪斯尼知识学院,这是一门由五部分组成的完全互动的课程,为迪斯尼可以为客人提供的服务做好了准备。
这些课程涵盖了奥兰尼度假胜地,Adventures by Disney,迪士尼克鲁斯线,迪士尼乐园度假村和沃尔特迪斯尼世界度假村。每个人都应该花费大约一个小时才能完成,沃尔特·迪斯尼世界度假村课程总共是75分钟的时间最长。
Each course includes segmented lessons that catch advisors up on all the latest product offerings. The Disney Cruise Line one, for instance, includes an overview of its ships, staterooms, activities, dining, Castaway Cay, and itineraries.
每门课程还包括简短的测验,以测试您的知识。
这个想法是在与客户讨论潜在的迪士尼预订之前,充分准备顾问。
“The better that we can prepare them, it helps their credibility with their guests, and we always want to set them up for success,” Bainter added.
迪士尼的营销材料
旅行社门户网站也是顾问可以与客户使用的营销工具的地方。在那里,代理商能够构建具有自己的呼声和旅行代理徽标的迷你站点,向客户发送电子款式,并为自己的电子邮件获取营销材料。
According to Bainter, one channel, in particular, is increasingly becoming the go-to source for the best Disney travel agents—according to Bainter, she and her team have seen social media “change the landscape of how travel agents promote their services.”
“We’ve leaned into that with Disney Professionals on our social platforms,” she said, adding that Disney is actively putting content on Facebook, Instagram, and YouTube that advisors can use to engage with their clients.
“I really think that is where the change is happening. They’re reaching greater audiences and they do a really good job at talking about all Disney destinations.”
FAMs and Discounts
通过迪士尼知识学院获得充分资格并拥有有效的IATA,CLIA或ACTA卡的顾问,然后有机会为迪士尼所有产品提供一些特殊的旅行社费率。
在某些最繁忙的时期和其他一些条款和条件下,有一些停电日期,但是最终,完成培训课程将使顾问能够在迪士尼度假上获得折扣,以便他们能够体验首先出售的东西 -手。
For Disney Cruise Line, which is in the middle of one of the largest expansions in its history, Bainter added that the line will be resuming ship tours so advisors can see the product first-hand.
“我们将从愿望开始,”贝特告诉TMR。“这很重要 - 我们知道,对于代理商准备就可以谈论产品非常重要。”