今天的美国旅行者:旅行顾问需要知道什么
经过多里·萨尔茨曼(Dori Saltzman)/
美国旅行者想旅行。他们对国际旅行更感兴趣,而不是两年来,他们对自己的健康不太担心,他们非常期待旅行。然而,财务限制可能会给他们的旅行预算带来压力。
这就是与参加纽约市纽约旅行与冒险秀的旅行贸易峰会共享的一些见解Erin Francis-Cummings。弗朗西斯·卡明斯(Francis-Cummings)是目的地分析师的总裁兼首席执行官,该咨beplay银行卡询公司与200多个旅行组织合作。
Since March 2020, the company has been tracking traveler sentiment with its Travel Sentiment Index, with 85 editions of the Index now on record. According to Francis-Cummings, the enthusiasm for travel is near record levels, though actually travel levels, as based on air travel, “is still not yet fully recovered from the pandemic.”
在两件式系列中的第一场比赛中,我们研究了旅行者的情绪,因为它涉及人们对Covid-19的恐惧及其对旅行的影响。我们还将研究金融压力对美国人旅行计划的日益增长。
Less Fear
At the same time that travelers are more enthusiastic about travel, they’re also less worried about any health risks.
The number of people highly concerned about contracting COVID-19 is down to pre-Omicron levels and Francis-Cummings anticipates that decline to continue.
此外,美国人对确保其安全的疫苗的信心恢复了。
“Americans are increasingly confident that they can travel safely in the current environment. In fact, only 14% lack confidence,” Francis-Cummings said. “COVID is slowly but surely losing its effect on Americans’ perceived ability to have meaningful travel experiences, which is now down to 43.5%, near a record low.”
那些最近一夜之间旅行的人也有创纪录的焦虑感。另外,更少的人担心大型社交活动。实际上,对大型聚会的恐惧为46.6%。
弗朗西斯·卡明斯(Francis-Cummings)说:“同样,更少的美国人说他们将避免国际旅行,现在降至64.7%,这是大流行时代的低位。”
With that said, 70% of Americans survey said they feel it’s important that destinations maintain their safety practices.
一些财务压力
尽管旅行的意图很强,但财务压力可能会开始造成巨大损失。
她警告说:“无论是通货膨胀,汽油价格上涨,其他经济问题,在美国旅行情绪中都开始明显一些财务压力。”
美国旅行者认为,从现在起,他们或他们的家庭从一年起就会在财务上变得更好,从1月底的45.1%下降到39.2%。与最后一次相比,今年的旅行更加乐观,尽管弗朗西斯·卡明斯强调它仍然处于“良好水平”,为35.9%。
Expectations to spend more on travel have also dropped, now down to 36.7%. The amount that Americans estimate they’re going to spend on travel this year fell to $3,788 from $4,283 the week of February 14.
More concerning, the percentage of Americans with at least one leisure trip planned in the next 12 months dropped six points to 87.2% over the course of the last four weeks. And the average number of trips people report they are going to take in 2022 has fallen from 3.3 to 2.9.
Finally, one-third of American travelers report that high prices have kept them from traveling in the last month.
高度乐观
尽管存在这些财务问题,但有41.2%的美国旅行者仍然同意,现在是旅行的好时机。61.5%的人继续表示,在接下来的三个月中,旅行将是他们的高预算优先事项。
弗朗西斯·卡明斯(Francis-Cummings)说:“对旅行的兴奋很高。”“这是非凡的,它已经达到了我们从去年夏天浪潮之前就没有看到的水平。在美国人中,对旅行的强烈兴奋不断增长。实际上,在创纪录的水平上;82.1%的美国人表示,他们对2022年的旅行感到非常兴奋。”