Why Finding a Travel Niche Is Key to Success as an Advisor
利基市场的旅行顾问,并将自己定位为某种类型的旅行中的专家,往往会达到更高的销售额,获得更大的盈利能力,并获得更好的满意度。
That is according to a new white paper released by Travel Market Report today and produced in partnership with Cruise Planners. The study,可以在这里完整阅读,看看旅行专业的世界,以及为什么拥有一个如此重要的事情。
The report includes anecdotal evidence about how advisors position themselves as specialists selling to carefully defined types of travelers, rather than as generalists trying to sell to everyone – and how this strategy gives them a distinct advantage.
白皮书中提供的许多见解包括:
- The three ways travel advisors can niche down
- How to choose which niche is right for you
- The best marketing tips for getting your expertise out there
- The most common mistakes advisors make when developing a niche and how to overcome them
"At Travel Market Report, our primary goal is to help travel advisors grow their business by providing them with all the information, tips, and best practices they need to have successful careers,” Anne Marie Moebes, Travel Market Report publisher, said.
“This White Paper expands on our mission by exploring all the ways in which niching down is beneficial to travel advisors. We are grateful to Cruise Planners for opening its franchisees' doors to us for a look at how positioning oneself as a niche expert pays off in so many ways."