Celebrity Cruises Reorganizes Sales Division
经过多里·萨尔茨曼(Dori Saltzman)/名人巡游正在重组其销售结构,以更好地为其国家和主要帐户提供服务。
“Our trade partners have always been the most critical part of Celebrity’s distribution model and we remain vitally important to one another’s future success as we re-emerge from the post-shutdown world,” said Dondra Ritzenthaler, senior vice president of sales, the Americas for Celebrity Cruises. “This new structure leverages our very talented sales team to uniquely support our national and key accounts with more frequent and consistent points of contact at every stage of the sales process to drive win/win results for everyone.”
Highlights of the new structure include:
- 在国内账户副总裁詹妮弗·苏亚雷斯(Jennifer Suarez)的领导下,内部销售与国民帐户保持一致;
- Providing top field accounts with key account manager support;
- Driving incremental trade business in key cities via the line’s Field Sales Managers, who will be armed with marketing and social media tools, such as Branch Up, for travel advisor partners.
此外,名人的区域营销经理将通过策划各种工具和资源来帮助发展业务,包括利用名人的营销援助计划2.0(MAP)来支持关键合作伙伴营销工作。MAP可通过crisingpower.com进行旅行顾问,并提供教育模块,网络研讨会和研讨会,旨在分享最佳和当前的实践和工具,以帮助提升机构的营销工作。
据名人发言人称,顾问不会注意到与名人代表的日常交易中的任何差异。但是,如果顾问需要额外的营销帮助,他们现在将拥有更多的名人资源。此外,有20多个关键城市中希望与营销名人合作的任何顾问也可以寻求帮助。城市范围从纽约市,坦帕,费城和东部的亚特兰大到达拉斯/英尺。Worth,Phoenix,底特律,西雅图和洛杉矶,位于中西部和西部。在加拿大,城市包括多伦多,温哥华,埃德蒙顿和卡尔加里。
“我们知道,重建营销计划和计划对我们许多贸易伙伴来说都是迫切需要,”美洲销售副总裁Keith Lane表示。“我对部署我们的区域营销经理来真正地涌入并利用他们的专业知识来帮助我们的旅行伙伴重新点燃他们的营销,并首先吸引巡航并首先品牌。”
The restructuring follows the introduction of several new trade products including FlexPay, which allows advisors to customize how and when reservations balances are paid; and a new Future Cruise Credit redemption option that applies credits directly to outstanding balances.
新的组织结构将从5月23日开始生效。