迎接Chuck Miller,美国最新的旅行社
经过谢丽尔罗森/
广告支付 - 但它需要更多地向本地纸张发送新闻稿,并让他们免费为您写信。特别是当您推出一个全新的旅行社时。
这是一个课程的查克米勒从他以前的生活中理解为美国美国的广告和公关管理。这一生活结束了三个月前,17年后,他曾致力于将他的立场搬到纽约,他选择留在明尼苏达州并成为旅行社。
米勒正在刚刚从MSC海边的一周开始,米勒发现他的MBA学位和商业背景越来越有助于比他预期更难的工作。他沉浸在研究行业和球员中;选择专注于巡航,因为他喜欢它们并预见到巨大的增长潜力;制定商业计划;签署KHM旅行;开始几个在线培训计划;并开始与供应商联网。
他说,最大的惊喜是他必须吸收的纯粹数量,尽管他很多年作为客人而不是专业人士。
他花了二月的月份导航基础知识。他选择了KHM旅行作为一个主人,因为“他们做了一个很好的工作解释了他们所拥有的好处。”在3月中旬,他有他的网站。他采取了KHM,皇家加勒比海,挪威,MSC,迪士尼和克利亚提供的在线课程。(“很难 - 你真的需要注意,”他说。)
In late March, he officially considered himself open for business — and for his first step, he acted like the PR professional he used to be. “I was proactive; I reached out to the local paper and asked if they do business stories, and they told me to send a press release.” So, he sat down and wrote one, and sent it to them the same day. They modeled a story from that — and then a weekly paper picked up the story, too. Within days, he had four customers.
This week, his plan is to create rich content for his website, beginning with his MSC cruise, along with pictures and video he took recently when he sailed on Carnival Vista.
He’s excited about his prospects, as the cruise industry adds new ships and itineraries over the next few years. “Going on cruises has been a passion for our family, and all these new ships are coming out. Cruises are a small segment of the travel industry, but it seems it’s going to explode in terms of growth,” he said.
他正在努力的五次旅行中的四个是游轮;第五个是12名为欧洲的12人。这不是他的专业,所以,了解足以知道他不知道的东西,他叫做KHM的支持。khm网站“有100个供应商和我不知道在哪里开始,”他们很快给了他三个供应商合作。
“我知道旅行社是训练有素的专业人士,但它比我想象的更多。I didn’t expect the overwhelming amount of information that’s out there,” he acknowledges. “I get hammered with deals from all the cruise lines, often daily; it’s a lot to digest.”
尽管如此,他的MBA背景和企业经验已经帮助他导航。“你必须专注和优先考虑;他必须开始每天关注你需要做的事情并优先考虑你每天需要完成的事情,“他说。“否则,您可以在电子邮件和Instagram瘫痪中陷入困境,而不是做您需要做的事情来发展您的业务。”
It’s important to remember, too, that the marketing side and the business side are equally important, that you need a solid business plan and also a solid marketing plan. Rather than just “pushing things out there willy-nilly, you need to have a greater plan.”
Miller already has discovered that cruising as a professional is a whole different experience than being a guest. On seaside, he prowled the ship armed with a new Surface Book and a video camera, posting on Facebook and Instagram; he paid for the high-speed Internet plan for the first time, so he could check email and share pictures; he took notes and critiqued things and looked at the ship “through the eyes of not just my family, but a couple or a single person — until my wife looked at me and said, ‘You are going to relax sometime this week, right?’”