SAA’s Jarana Says Airline is on Track for Profitability
经过大卫·科格斯威尔(David Cogswell)/
South African Airways’ (SAA) CEO Vuyani Jarana, speaking at a press briefing in New York City on Thursday, said he is “comfortable with where we are today, that we are on the path. Our plan is on track toward profitability in 2021.”
该航空公司一直在为资金问题而苦苦挣扎,但Jarana制定了一项计划,以削减成本和收紧运营,并正在取得进展。
他说:“我们有一个明确的计划,这是盈利能力的明确途径。我们正在不断努力改变航空公司。这不是一件容易的事。这是一个巨大的转变。但是,在早期评估中,重要的是,就运营,安全和业务流程而言,SAA仍然是一个非常好的航空公司。但是,显然,我们需要面对的是将航空公司带入盈利能力的商业逻辑。”
双重任务
作为南非国家航空公司,南非航空公司有双重任务。盈利能力不是其首要任务。它负责提供可以实现该国必要的经济活动的运输。
作为南非国家航空公司,南非航空公司有双重任务。盈利能力不是其首要任务。它负责提供可以实现该国必要的经济活动的运输。
“我们不仅在南非,而且在非洲大陆上发挥了非常重要的作用,在业务发展,经济增长和就业以及旅游业方面,我们都具有重要的作用。”非洲航空公司。
尽管利润不是航空公司任务的重要核心,但仍然重要的是,南非像所有政府一样,在财政问题上挣扎。如果SAA要实现盈利能力,则必须为实现其核心使命。贾拉纳(Jarana)于去年11月被任命为首席执行官,以制定计划以实现盈利能力,而不会忽视航空公司的主要目标。
Applying commercial logic
Jarana comes from outside the airline industry. He made his reputation through a 22-year career within the mobile phone sector, working for Vodacom, where he held a variety of positions, rising to the role of chief officer of the business division.
Jarana comes from outside the airline industry. He made his reputation through a 22-year career within the mobile phone sector, working for Vodacom, where he held a variety of positions, rising to the role of chief officer of the business division.
In the mobile phone industry, he became known for his leadership abilities, his knack for putting together strong teams, along with a canny insight into technological and business processes and a stern standard of discipline and accountability.
在2000年加入Vodacom之后,他领导了一支揭露摩托罗拉无线电系统缺陷的团队,为此获得了他的成就奖。
Jarana说,在手机领域工作,他学会了专注于客户服务,现在他正在将该视角应用于航空公司行业。
Though he came from outside the airline industry, Jarana has used his team-building abilities to put together teams of highly skilled specialists with the experience to achieve the goals of his turnaround plan. He works hand-in-hand with Peter Davies, the chief restructuring officer, who joined SAA at the same time as Jarana, and is an airline whiz who earned his stripes as chief executive officer of Air Malta and also chief executive officer for Brussels Airlines.
Cost-cutting
Jarana’s plan includes a variety of components, such as focusing on South Africa’s domestic market to make it profitable; promoting the West African countries to the U.S. market; and overhauling the onboard experience based on the close monitoring of feedback from customers.
Jarana’s plan includes a variety of components, such as focusing on South Africa’s domestic market to make it profitable; promoting the West African countries to the U.S. market; and overhauling the onboard experience based on the close monitoring of feedback from customers.
But, the essential underlying principle of the turnaround plan is to cut costs and improve the company’s balance sheet, which will provide the economic muscle to invest in growing the business.
Cost-cutting can be applied to all levels of the business. For example, the airline was previously running two nonstop flights to London every day, and losing money on both flights. Under Jarana, it has dropped down to one daily nonstop to London.
Jarana还将解决问题的技能应用于供应链,以确保以最低价格购买航空公司需求的零件。
“A lot of the progress we are making is around revenue management and asset optimization,” he said. “Where we are focusing now is taking out costs inside the organization, in the supply chain. We are bringing in top-notch specialists to extract value in every transaction we make at the sourcing level.
“我们正在研究更好的采购的好处将如何转化为效率,因为如果我们无法以最优惠的价格采购零件,那么我们的效率就降低了。然后,维修航空公司的成本更高,我们变得不具备竞争力。因此,我们将回到基本的构建基础。最大的事情很简单:以最优惠的价格采购零件。”
Jarana说,削减成本不需要裁员。员工的经验对于航空公司的成功至关重要。但是,问责制也是如此。
Jarana说:“如果您不投资技能,您将无法实现周转。”
客户重点
Jarana brings a new market focus and commercial discipline to SAA. The company is also looking for ways to incorporate private investment into the airline while it continues to be a government-owned business.
Jarana brings a new market focus and commercial discipline to SAA. The company is also looking for ways to incorporate private investment into the airline while it continues to be a government-owned business.
他说:“我们在改变业务时正在努力的某些事情是,当我们从传统的国有企业中转变方式时,我们正在成为一个更加以客户为中心的组织。我们仍然归国家拥有,但是我们拥有商业实践和商业模式,可以帮助我们实现目标。”
The airline is looking closely at the U.S. market, which provides some of its best opportunities for growth. “We want to be part of that growth,” he said, “working closely with South African Tourism and other partners in the U.S. In our plan, the U.S. is critical. We are working on how best to service the U.S. market. We believe that direct routes are always going to be important to that market, especially to South and West Africa.”
“我们所做的一切都必须得到市场的告知,客户想要什么,我们运营的所有市场的竞争水平。我们受到这一点的驱使,这告知我们如何应对它。这就是今天驱动SAA的概念。”
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