How to Use Video Marketing to Boost Travel Sales
询问任何营销专家,他们会告诉您,销售旅行产品时的内容是国王。更重要的是,视频营销是构建内容并产生更多潜在客户和销售的最有效方法。那是因为视频比书面单词更令人难忘。它留在观众的脑海中,以更大的影响力,因此他们会想到您值得信赖的旅行顾问,何时需要预订下一次旅行。
Furthermore, while it used to cost thousands of dollars to produce professional videos, advancements in technology (namely smartphones, search engines, YouTube, Facebook, TikTok, and other popular social media platforms) have cut the costs to practically nothing to produce and distribute videos to target audiences.
Here are some key strategies for travel advisors to follow for a successful video marketing program.
为什么视频如此重要?
Travel is all about immersion, deeply personal experiences that stay with travelers for years to come and sometimes even change their lives. Video is the most compelling medium to showcase adventures that move travelers’ souls - and that grabs their attention when scrolling through websites in search of their next travel inspiration.
旅行顾问可以最好地使用视频与潜在客户和客户建立情感联系。例如,视频可以显示参加您的旅行,留在您推荐的酒店和度假胜地,享受您建议的巡游,访问您提供的目的地以及如何与您合作的情况。beplay银行卡
视频使您的旅行品牌更加相关和权威。无论您是要找到潜在客户,扩大受众还是与现有客户的关系,它都可以使用。而且,视频对品牌知名度和销售工作都是有效的,在整个营销和销售周期中移动时,他们可以吸引旅行者。
So it follows that using video as a key part of a travel agency’s marketing repertoire can reliably lead to a higher look-to-book ratio, and more business for travel advisors who take the time to shoot and upload videos regularly.
在视频中包括什么
今天的旅行者希望在旅行前查看目的地,酒店或游轮,以及景点。他们从头到尾进行旅行的在线研究。
Travel advisors can create the following types of videos so that travelers will find them while doing searches: destination guides (broken into bite-sized videos of where to go, what to see, and where to eat), accommodations and amenities at resorts and hotels while on site (and maybe even a personal chat with the manager or owner), cruise ships cabins and excursions, travel tips, special deals and promotions, and Q&A videos.
至于视频的长度,较短的时间更好。对于Facebook,YouTube和网站视频,瞄准了一到两分钟的顶部。之后,大多数观众失去了兴趣并滚动到下一个视频上 - 并记住,前10秒对于锁定他们的注意力至关重要。如果视频超过两分钟,请将其编辑为几个较短的视频。至于Instagram卷轴,它们应仅为15-60秒。而且Tiktoks只需要在20秒钟内就来。
请确保在视频中包括某种CTA(行动电话),以敦促观众采取下一步(例如访问您的网站,订阅您的YouTube频道,在Facebook或Tiktok上关注您或在上面分享视频他们的社交媒体)。
在哪里发布视频内容
The first and most obvious place to post travel videos is on the travel agency’s social media. While new social media platforms are constantly being introduced, and others burn out fast and furious, these continue to be rock solid in today’s marketplace: Facebook, YouTube, Instagram, Pinterest, and TikTok.
Social media posts can also be expanded to reach a greater audience by placing paid ads on Facebook and YouTube. A marketing agency or consultant can help with this.
Next, upload your best video content to your agency’s home page. Prominently placing eye-catching travel videos on your website is a sure way to improve online engagement of leads and current customers.
The reason is that Google’s search engine algorithm places a significant emphasis on quality videos posted on both websites and social media accounts combined. The potential impact on search rankings is worth the effort, as video is great for an agency’s SEO. The better your SEO, the more people with find you online.
Another strategic place for those exciting and informative videos is your agency’s email campaigns. Rest assured email is not dead. In fact, the marketing industry still highly touts the effectiveness of email to reach targeted audiences.
您真的必须衡量参与度吗?
The short answer is yes. Focus first on building your video library, but at some point, be sure to start measuring engagement. Track how many views the videos receive, as well as view completions, shares, comments, and clickthroughs to your agency’s website.
随着时间的流逝,这些指标为您的成功趋势提供了一个快照。他们告诉您您的视频内容(以及旅行产品)是否与您最想接触的人产生共鸣。每当某人在您的视频上分享或评论时,您的旅行业务处于稳固的基础上是社会证明。
因此,卷起袖子,并准备好相机。拍摄并分享您必须提供的所有出色旅行冒险。ka-ching。
FROM THE SPONSOR:
ALG假期led the pack this year as they launched their “ Ask a Travel Advisor” annual campaign. This campaign opened the doors for travel advisors across the U.S., giving them customer leads, driving traffic to their businesses, and showcasing the true value a Travel Advisor brings to consumers everywhere. The strength in this campaign centered on social media, travel and celebrity influencers, and the launch of multiple trending social handles. So, get social and find engaging shareable posts, talk travel with prospective customers, and be inspired to create your own content when you follow ALG Vacations® @AskATravelAdvisorALGV on Facebook andtiktok。您也可以通过每周共享新的旅行技巧来调整我们的ALGV“ Travel Beat”播客。今天从您最喜欢的商店下载!