Travel Agent Appreciation Flows as Fellow Service Professionals Tout Their Value
由苹果假期赞助
经过Kerry Tice/
在最近的一场母女学校活动中,我有独特的机会坐下来与其他几位工作妈妈交往。坐在我们餐桌上的专业人士从律师和餐厅老板到会计师和室内装饰员不等,仅举几例。
当我们的女儿们即将结束有关高中经历的章节,然后上大学,谈话从舞会礼服和毕业庆祝活动中跳到了几个月后成为空巢的前景。坐在我右边的朋友宣布,她和她的丈夫终于要度过期待已久的“夫妻”假期,他们推迟了太久。
Being the sole travel journalist in attendance and one always interested to hear the trials and tribulations of the average traveling public, the announcement begged the question: “Are you planning on using a travel agent to book your trip?” I asked.
她毫不犹豫地回答“当然”,我左边的妈妈回答说:“但是,他们不是一个垂死的品种吗?”
YIKES…这是我创下纪录的机会,至少这就是我的想法。
Before I could get a word out, the pro-agent Mom intervened to share her thoughts. “I used to book my own travel but when I found Katie and realized that she took all of the stress of planning away, it was a no-brainer.”
As I proceeded to educate the other mom on the benefits of using an agent while equally dispelling common myths like ‘I can get a cheaper rate myself online,’ the mom to the right related the similarities of her own service-oriented profession of interior design to that of a travel agent.
“When I design a room or a house for someone, I get certain preferred rates that my clients would never have access to on their own. That savings is passed onto them. And while I may be charging a fee for my service, they are gaining my expertise and the assurance that there won’t be any major design errors that will cost them more in the long run.”
正是在谈话中,立即想到了在谈话中,与一群知情的旅行者的替代形象相比,游客站在流行的景点上的鲜明对比,他们的替代形象也是如此他们前进的方式没有发生。
安心支付红利
I recently returned from a river cruise where I also had the opportunity to sail for nine days with dozens of couples who had booked their respective trips through travel agents. The feedback from these travelers about their agents was downright endearing. “Cassie takes such good care of us,” said one woman from Texas. “I’m not sure what we would do without our agent,” added another from New Jersey.
I recently returned from a river cruise where I also had the opportunity to sail for nine days with dozens of couples who had booked their respective trips through travel agents. The feedback from these travelers about their agents was downright endearing. “Cassie takes such good care of us,” said one woman from Texas. “I’m not sure what we would do without our agent,” added another from New Jersey.
A universal feeling of security and trust echoed through each one of their words, making me feel as if I knew their agents personally, or at the very least, that I owed them a phone call to thank them for looking out for these lovely travelers’ best interests.
So, here is my substitute for that phone call – I hope it does the job.
旅行社经常被低估和被低估。除了一年的一年(即5月2日的旅行社赞赏日)外,当我们有机会真正倡导他们的努力时,旅行社经常承担宣告自己的价值的无尽任务。为了认识到其他人实际上也在吹捧他们,美国旅行社协会(ASTA)最近的消费者研究表明了他们的价值。
根据对2017年美国旅行者六个焦点小组的消费者调查,过去五年来使用旅行社的人中,有78%的人感到自己的经纪人“在寻找他们”。这与高度满意度相结合,发现这些旅行者中有将近一半(49%)对他们从代理商那里获得的服务“非常满意”。
And Millennials may be the most surprising trailblazers of all. The same research showed that this group sees agents as advisors, rather than just “bookers” of travel. Millennials who use travel agents are less likely than older clients to have their agents pick flights but more likely to have them plan activities and experiences – and even help them decide their budget.
根据消费者和营销数据的领先提供商Statista的数据,美国的旅行社行业预计到2020年将产生173亿美元的收入,高于2015年的150亿美元。近年来,旅行社的利润也每年增加。十年前,该行业的平均利润比率为6%。到2015年,该数字估计已翻一番,达到12%。
While some consumers mistakenly declare the era of travel agents is over, this combined research proves quite the opposite. In fact, in 2015, over 60 percent of travel agents reported an increase in sales over the previous year, and the share of agents reporting a decrease dropped from 80 percent in 2008 to just 12 percent in 2015.
如果旅行公众忘记了,这是“旅行社比以往任何时候都更强大的六个原因。”
当您在旅行社每天显而易见的价值的行业中工作时,有时我们会忘记我们需要分享这些知识,甚至不仅仅每年一次。
FROM THE SPONSOR: 旅行社社区喜欢与Apple假期合作的原因有很多。这里仅仅是少数:
Non-stop exclusive vacation flights- 苹果假期通过在市场上增加不间断的升降机来驱动需求,从海岸到海岸到墨西哥和加勒比海地区最受欢迎的海滩目的地,不间断的独家度假航班。beplay银行卡即使是在纯土地预订中,机场/酒店转移也包括在价格中。
特许权使用费奖励– The favorite Rewards Program of travel professionals allows agents to earn points with every booking, which are redeemable for valuable merchandise, free travel and special perks for clients.
The all-new Travel Agent Café– Serving agents 24/7 with all the information and tools they need to help sell better, including customizable flyers, co-op advertising opportunities and exclusive offers, plus educational tools like webinars and independent FAM trip opportunities. Simply log on to www.travelagentcafe.com.
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