2023年超级碗期间,哪些旅行公司正在广告?
经过丹尼尔·麦卡锡(Daniel McCarthy)/超级碗不仅是NFL和足球迷来说最大的比赛,而且对于广告客户来说,这也是一年中最炒作,最高价格的时间。
For 2023, so far a number of heavy hitters have confirmed ad placements during Sunday’s Big Game, including the likes of Pringles, DraftKings, M&Ms, Avocados from Mexico, Doritos, Pepsi, GM, Budweiser, and more all paying a reported $7 million for 30-seconds of ad time. But what about travel companies?
过去,游戏的观众被视为一些标志性旅行或与旅游有关的广告,包括2018 spot with Chris Hemsworth and Danny McBride for Tourism Australia, 或者2021年阿拉斯加航空“安全舞蹈”广告。
旅游顾问在寻找他们clients might be inspired for during超级碗LVII,这是迄今为止在周日的大型比赛中广告广告的迄今为止可以确认的内容:
booking.com
总部位于阿姆斯特丹的OTA Booking.com还将在超级碗期间为其服务开设广告。
预订广告将由梅利莎·麦卡锡(Melissa McCarthy)领导,从斜坡到水疗中心再到全包的潜在度假胜地唱歌。beplay银行卡预告片已经发布:
优步
虽然不是传统的旅行供应商,但Uber仍然是许多消费者假期的重要组成部分,并且在今年的超级碗比赛中将有很大的影响力,这是连续第三年。
优步’s ad calls on Sean Combs aka P Diddy to make a hit jingle for its Uber One program, the company’s higher-level membership service that offers better pricing, premium support, and additional parks.
该广告带来了很多过去的流行文化参考,包括对过去的音乐热门歌曲的点头,包括唐娜·刘易斯(Donna Lewis)的《我永远爱你》和《哈达威的爱》。
The ad is already available to watch below:
狂欢节邮轮
A spokesperson from Carnival Cruise Line confirmed to TMR that the cruise line will be running a 30-second Choose Fun Together ad centered on family vacations on the NFL’s stream. Everyone who watches the stream nationally in the U.S. will see the spot.
该广告是其新选择Fun Resising品牌广告系列的一部分,该活动在圣诞节的Wave季节发起,可以在下面看到:
Priceline
另一个OTA Priceline将于本周发起新的营销活动,在超级碗开球之前播出广告,作为其核心。
该活动的标题为“去您的快乐面孔”,并以凯莉·库奥科(Kaley Cuoco)为特色,后者是大爆炸理论,试图说服她的同事们度过一个负担得起的假期。这是Priceline的30秒景点之一的Cuoco:
美国联合航空公司
联合航空公司现在在超级碗期间播出全国广告,according to AdAge。但是,该航空公司将在某些科罗拉多州市场上播出30秒的本地席位,重点关注其准时度假表现。
Travel advisors might remember that, during Southwest’s holiday meltdown, Denver International was one of the hardest hit airports, so while United’s “An airline built for Denver” ad might not mention Southwest by name, it’s point is clear—United was able to avoid the troubles Southwest ran into in December.
西南已经成为由于假期崩溃,星期六夜现场素描。
迪士尼
So far, nothing has been confirmed for Disney Park spots during the Super Bowl. However, Deadline is reporting that Disney could air up to six different ads for its upcoming slate of movies including Marvel’sAnt-Man和WASP:Quantumania,《银河护卫队》。3.小美人鱼,皮克斯的元素,也可能Indiana Jones and the Dial of Destiny.