有意义的旅行:这是什么,为什么旅行顾问应该预定它?
One lasting effect of living through the global pandemic has been that people are more carefully considering how they spend their time, both at work and at play. It is no surprise, then, that the trend towards meaningful travel is gaining even more momentum. Travel Market Report took a deeper look at just what meaningful travel is and why travel advisors should be booking it now.
What is meaningful travel?
This type of travel goes beyond wanderlust. It is about satisfying a longing for enrichment, for unforgettable journeys … those moments that take one’s breath away, or bring a joy that comes with experiencing new things, sharing moments with loved ones, and making new friends. These are the kinds of adventures that people reflect on days, weeks, and even decades after the trips are over.
“Meaningful travel offers a personal connection deeply rooted in the experience the traveler is seeking. [That includes] connecting with something on a trip that resonates with a personal passion,” said Ralph Iantosca, CTA, LS, DS, expedition and safari specialist, owner of Iantosca Travel LLC, and named among Condé Nast’s Top Travel Specialists in 2020-2022.
例如,Iantosca multigeneration描述al trip to New York that he arranged for a client. The grandmother wanted to keep her granddaughter interested in the travel experience. The granddaughter was in high school drama and singing, so the grandmother loved the idea he proposed of setting up a private voice lesson with a Broadway voice coach for her granddaughter. As it turns out, the granddaughter will be moving to New York this summer to study with a drama coach and a voice coach, and has a talent agent helping her. Needless to say, this trip was a hit all around.
Iantosca给出了另一个例子:“我有一个客户对他们的家庭遗产感兴趣,因此他们去了挪威。我与我合作的供应商发现了一个名字相同的峡湾,后来得知该家庭来自挪威。追踪他们在挪威的家庭源头使家庭能够了解他们的祖父母,曾祖父母,家庭移民到美国,他们能够与与他们一起旅行的年轻一代分享。”
Roberta deGrandis, CIS, MCC, CTA, Let's Go Travel, LLC, also referenced heritage travel in the discussion about meaningful travel: “I think some of the most impactful trips I have helped clients plan are when they are going to visit the places their ancestors came from. Especially when they know the small town or village where their grandparents or great-grandparents came from, and we incorporate a visit to that exact place. I say it's a return to the ‘dirt’ they came from, and it's meaningful when they can walk in the same places they have heard stories about growing up.”
Any destination that touches the emotions of the traveler can serve as the backdrop for a milestone trip. Here are some ideas travel advisors can share with clients to help inspire them to get back out there and travel on an immersive and meaningful journey, either in the U.S. or internationally:
- Standing with the family in awe at the rim of one of the Seven Natural Wonders of the World – the Grand Canyon – after a journey by historic train through the breathtaking landscape across the U.S.
- 当希腊小岛融化到爱琴海的小岛时
- Sipping on a Bordeaux poured straight from the barrel after a bike ride through the French countryside with friends new and old
- Gathering for a family reunion around a spring-fed pool at a true American oasis in the middle of Death Valley National Park
- Celebrating a birthday exploring the incredible diversity of wildlife in the Galapagos aboard a small excursion ship led by a naturalist
- Seeing elephants, rhinos and giraffes up close during a once-in-a-lifetime African safari, and then returning to luxuriously rustic treehouse accommodations to talk about the day’s adventures with friends
Why is meaningful travel surging now?
研究表明,在突然停止了共同生命的正常生活之后,消费者现在比以往任何时候都更加饥饿,可以通过新的镜头体验世界,并前往将恢复活力,激励和提供最后的回忆的地方一生一世。
Iantosca说:“在大流行期间,每个人都有机会思考自己的未来,重要的事情,现在他们希望旅行时。”
同样的话,特许经营所有者兼旅行顾问Kathi Russ表示:“随着世界各地的旅行限制,Pert up Wanderlust正在释放。看来,回到旅行的乐趣发现许多人希望通过旅行计划大大超越普通。”
例如,她说:“我有客户在2022年5月加入我的欧洲河流巡游。这次旅行计划在大流行的深处进行,因为我做了一个放大呼唤,强调了河的美德和价值巡航旅行。这次旅行是这对夫妻期待的地面上的股份,而他们正面临老年父母的严重生活挑战。当旅行终于到达时,我在他们身上目睹的喜悦和怀疑是令人心动的。这是他们第一次去欧洲之旅,他们接受了每一步,与不说英语的人,每一个远景,沿途看来,多年来,土地及其人民的文化历史的每一次脱节。这次旅行不仅仅是旅行 - 现在是时候再次向世界敞开心灵。”
价值旅行顾问补充说
These are exactly the types of trips where travel advisors add tremendous value to the travel equation.
“我们与客户希望访问的国家 /地区与令人难以置信的目的地管理公司联系。有能力可以合作和设计独一无二的行程,这是旅行者真正想要的。” Iantosca说。
He recalled a group trip to Rwanda. The Park Warden gave them a permit to see the very same family of gorillas that he saw back in 2004 on his first trip there. That is the kind of magic a travel advisor can work, because of long-standing relationships in destination.
And with it, “You build a reputation and become known for doing these things, so the referrals grow into this type of business that really becomes profitable,” added Iantosca.
俄国人也反映出为什么旅行顾问是小鬼ortant when booking meaningful travel: “As a professional with access to resources around the world, a travel advisor helps clients not only to go, but to go with gusto, to experience a place and its people in an immersive, authentic way. By understanding what a client enjoys, an advisor can match experiences so the vacation is memorable and meaningful. Think, ‘Do I want to drive by a sheep farm in a bus or do I want to learn how to shear a sheep?!’ Advisors have connections with fourth-generation truffle farmers in the south of France, as well as local guides in Iceland who know just where the most magnificent and remote waterfall is located.
“Meaningful, bucket-list travel for me means that I am doing far more than booking reservations. It means I am helping my clients to have world-class experiences and memories, that will result in them being my lifetime travel clients.”
旅行顾问还可以帮助进行大型旅行的财务计划。Iantosca解释说:“里程碑可能很昂贵,但是庆祝和分享将永远持续的记忆的原因是无价的。”“尽早开始计划,并在您认为预定的预算中增加15-20%。提前两年制定计划可以节省很多钱。我已经提前谈判了费率,询问我们是否提前付款,他们是否会在未来两年以上的今年兑现这一费率 - 问问总是一个好主意。许多供应商想要提前预订。”
Jetset Travel的所有者Angela Armutcu说,另一种选择是让家人和朋友在经济上为里程碑旅行做出贡献,而不是举行聚会,例如纪念50周年结婚周年纪念日或庆祝重要生日的多代价。
And Armutcu offered this parting thought: “I feel that all trips have meaning for customers. It could be the grandparents flying to see a new grandbaby or someone going to an unfortunate funeral. All travel has some special meaning to each customer. We all want the big-ticket trips. In the end, we are here to help all of our customers fulfill the smallest to the biggest trip … It is a big responsibility when people have expectations. It is also rewarding to fulfill their dreams.”
来自赞助商:
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