将趋势转变为Abercrombie&Kent的新产品
经过多里·萨尔茨曼(Dori Saltzman)/beplay客服旅行市场报告最近跳过了Zoom呼吁,要求与Abercrombie&Kent产品开发与运营副总裁Stefanie Schmudde进行更新。我们谈到了他们看到的豪华旅行趋势以及它们如何将这些趋势变成新产品。
存储库清单回来了
Bookings for 2023 are looking solid, Schmudde told Travel Market Report, driven in part by people’s desire to get back out there and see the places they’ve always wanted to.
“我们的客人回到遗愿清单的目的地有这种总体趋势……他们准备看到他们一直梦dream以求的地方。”beplay银行卡
领导许多人的遗愿清单是埃及。
“Our cruises on the Nile are some of our most popular cruises. We continuously add new departures for various journeys across Egypt at various price points and they sell out regardless.”
埃及并不是中东唯一一个证明是A&K受欢迎的遗愿清单目的地。乔丹和以色列也很受欢迎。
Schmudde说:“无论是基于信仰的旅程以色列的旅程还是有机会见到佩特拉,人们都准备回到这些偶像。”
为了帮助客人查看更多这些标志性的地方,Abercrombie&Kent扩大了将一个或多个遗愿清单目的地结合在一起的旅行组合。beplay银行卡
“We already have a small group journey that has Peru and the Galapagos but for 2023, we’ve introduced a journey that’s Peru and the Amazon,” she said.
同样,该公司在世界各地的旅程中扩大了翅膀,这些旅程使用了私人特许飞机来连接不容易通过商业空气到达的目的地。beplay银行卡其中大多数也是存储库清单。就像前往东非的新旅程一样,将乌干达大猩猩徒步旅行与看到Serengeti和Maasai Mara的巨大移民相结合。或一个阿拉斯加人,将客人带到各种偏远地区,以查看大多数人从未见过的第49个州的一部分。
Interest in Slow Travel Is Up
慢速旅行是一个概念,这是在Covid-19大流行之前开始闯入的东西,并且随着人们希望弥补损失的时间,这是完美的选择。
Schmudde told TMR that A&K is seeing an uptick in demand for not only longer trips in general, but also to be able to spend more time in any one particular destination. It’s a trend, she said, the company has been seeing grow since the start of the pandemic.
In response, the tour company has developed a new series of longer standalone journeys that visit only one country. One such tour explores different locations in South Africa, spending three days in each of the destinations including Cape Town, a private game reserve outside of Kruger National Park, and the lesser-known Grootbos Private Nature Reserve, where guests can explore the marine wildlife that South Africa has to offer.
另一个“较慢”的旅程拜访了德国在柏林,慕尼黑,德累斯顿,莱比锡和南部巴伐利亚州度过的时光。
更身临其境,更活跃
Schmudde说,不断变化的需求也使A&K有机会通过其旅行活动更具创造力,以使客人“让他们感到自己已经经历了那个目的地的核心”。
在前往秘鲁和亚马逊的新巡回演出中,客人在亚马逊上进行了为期三天的巡游,参加了圣山谷的全天徒步旅行,并进行了以美食为中心的自行车自行车之旅,并有机会远足印加步道的最后一部分到马丘比丘。在阿拉斯加旅程的世界翅膀上,客人加入了一名伊迪塔罗德赛车手,以供私人狗乱七八糟的游览。