5 Tips to Develop Your Personal Travel Brand on Social Media
经过丹妮丝·凯亚佐(Denise Caiazzo)/社交媒体产生了巨大的影响在ov旅行er the past decade, and it is here to stay. The main reason is that people buy from brands they trust, which is why posts and referrals from friends and acquaintances, as well as customer reviews seen on social platforms, have become a critical aspect of travel marketing. Travel advisors can build their brand and increase sales with a strong and steady presence on social media.
这是旅行顾问的五个主要技巧,他们成功地使用社交媒体销售其品牌和产品。
1. Be authentic.
The most important practice when marketing your business on social media is to be yourself and to show that you are authentic in your desire to help people make their travel dreams come true.
Authenticity is my top strategy,” says Michelle Shrader, owner of Adventures Tours & Travel, an InteleTravel affiliate. “I want to be true to who I am and what I can do for clients. I post about destinations I have been to and those that I am knowledgeable about. I share my experiences in destinations when I am traveling. Potential customers must have a sense of trust in me and a feeling that I can help them plan an amazing trip for them with local recommendations.”
独家旅行伙伴的所有者兼旅行专业人士莱斯利·锯胡克(Lesley Sawhook)同意:“您的品牌是您的身份。首先,您必须能够向潜在的客户展示您是谁以及使您与竞争对手区分开来的是什么。您需要描绘您服务的人以及如何帮助他们。”
2.找到合适的平台。
Facebook, Instagram, TikTok, Pinterest, Twitter, LinkedIn, YouTube, the list goes on and on. But which platforms are best for your travel agency? Facebook continues to be a winner for most, with TikTok quickly gaining ground with younger travelers.
Stacey McEwen CTA DS建议:“要开始开发社交媒体品牌,您确实需要选择最适合您的平台。”“我主要坚持Facebook。那就是我大多数客户和我预订的人的人口统计。”
对于Shrader而言,Facebook也是首选:“人口统计在选择最佳企业平台方面发挥了重要作用,对我来说,Facebook与客户和潜在客户都是一个很好的联系。我的业务一直是关于人际关系的。当有人要求旅行顾问时,我在平台上的朋友可以标记我。然后,它成为Facebook上的推荐和新连接。当客户看到我在帖子中强调他们的旅行时,他们会发表评论,他们的朋友会看到它,或者他们可能会标记一个对类似旅行感兴趣的朋友。”
锯奇说:“我在Facebook,Instagram和Tiktok中取得了巨大的成功。我们尝试过Twitter,但没有发现与我们的旅行受众群体成长或互动一样容易。Tiktok今年对我和我们的业务也很重要。我从2020年10月开始,已经成长为230,000多个关注者。”
3.定期发布并保持一致。
One of the most essential and time-tested foundations for marketing a business through social media is consistency.
“I have found that my content needs to be consistent,” says Sawhook. “I always do my own voiceovers, keep up with the trends, use good music and hashtags. Recently, Instagram and Facebook have started pushing Reels, and we have seen great success with those now, too. I will post the same video across multiple platforms to reach my audience.”
Sawhook goes on to explain: “Social media has been a game-changer for me and our business. When a video goes viral, we have had over two thousand inquiries for a destination within a 24-hour time period. Our company name has gotten out there, we are known as a trusted travel company in travel, and our sales have grown exponentially as a direct result of social media. Social media is our storefront in this day and age, and it's important to show up for our customers daily.”
Shrader says that “consistency is key on any social media platform in order to stay relevant. Posting on a daily basis is necessary. You never want someone to look up your business and find that you haven't posted since 2019! I like to alternate between destination posts, informational posts, and funny travel posts to keep it interesting.”
社交媒体管理工具(例如Hootsuite,Buffer,Meetedgar,Sendible和Sprotible和Sprotsocial)可以轻松地帮助安排,监视和分析。
4.仅发布积极的主题和评论。
It can be tempting to boldly voice an opinion on social media in response to negative developments in travel. But don’t do it. Only post positive information.
As Sawhook advises: “I see a lot of travel professionals who will post negative things. That is a big no-no for me. If prices have increased, a storm has caused damage, Disney has hiked prices, flights are being canceled, etc., that is not something I am going to highlight on social media. My goal for social media is for potential clients to find me, gain trust in me, and book through me. They are not following me for negative travel experiences.”
一些顾问还发布了旅行交易,但是这些天有更多的顾问远离旅行。正如Shrader所说:“我避免发布热门交易和促销活动,因为它对我来说太销售了,它不适合我。我希望人们知道我可以计划那个遗愿列表的旅行或他们认为无法触及的旅行。我从不希望他们觉得我只参加折扣假期。”
5.积极参与社交媒体团体。
Choosing the right the group(s), especially on Facebook, to reach your target audience allows you to greatly expand your reach amongst consumers who are predisposed to the particular type of travel or niche that you sell. By posting new content and commenting/liking/sharing other people’s posts, your name and travel brand become known to many more prospective travelers.
McEwen在Facebook小组中取得了良好的成功:“我喜欢Facebook团体。我现在有两个,他们确实允许与当前和潜在客户进行更好,更直接的沟通。他们在与旅行者建立联系时给我一个创造性和乐趣的地方。”
本文中提供的所有技巧可以accomplished in-house by travel advisors - it only takes a steady allotment of time and effort. Those who have already mastered the basics of social media might want to progress to the next step of taking ads on Facebook to reach a larger audience. But first, brush up on the best strategies by searching Google or connecting with a marketing consultant.
最重要的是,在社交媒体方面,缓慢而稳定地赢得了比赛。
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