8种简单的旅行顾问可以进行负责任的旅行
by多里·萨尔茨曼(Dori Saltzman)/打击全球变暖。丰富世界各国的当地社区。离开我们访问的地方比我们发现的更好。
所有崇高的目标,但也经常是压倒性的。然而,旅行者 - 以及与他们合作的旅行顾问的扩展,不仅有责任不仅在探索世界时最大程度地减少他们的影响力,而且还有责任回馈。
beplay客服旅行市场报告与三名顾问进行了交谈,他们参加了上个月的旅游业关心的有意义的旅行峰会,以了解他们计划采取哪些步骤来促进负责任的旅游目标。
“我们所有人都有责任。” Elways Travel的所有者安德烈·扎哈伦科(Andrey Zakharenko)说,他强调帮助客户旅行“更好”并不是要羞辱任何人。“很多人都不知道……我们必须为客户提供有关做得更好的知识。”
AAA东北部顾问Felicia Troy说:“我们开始很小。”“现在在旅行世界中发生了太多事情,因此要做一些简单易于开始的事情……无论如何,尝试朝着正确的方向迈出一步。如果您有良好的意图,那就没有坏一步了。”
这是TMR TMR所建议的一些想法。
- 选择“关怀”供应商
Whether you want to promote sustainability and help combat global warming or you’re interested in partnering with suppliers that promote diversity and inclusivity, travel advisors get to decide which suppliers they work with.
“旅行很棘手,” Frosch的旅行顾问Christina Turrini说。“尽管我们想说的是,您本来就不会留下的足迹。这是关于减轻和减轻并确保它的尊重,并确保您与可以使它变得更好的人合作。”
“We can choose what tour companies we use,” said Troy. “We can choose what ways people travel. We can influence millions of travelers.”
Zakharenko同意。他说:“旅行顾问,我们正处于通知,教育和转向客户到合适公司的前线。”
选择“右”供应商并不意味着裁员所有其他供应商。这仅意味着当机会出现时,顾问应该有权将客户引导到社会负责的供应商或产品上。这可能意味着暗示您知道的四个启动酒店是绿色认证的,而不是不是一个。或一家本地拥有的本地旅行社,在全球运营商上与土地无关。
不确定从哪里开始寻找具有道德意识的供应商?三位顾问TMR与Say交谈,这就是他们参加旅游活动的部分原因。
Turrini说:“如果我知道供应商在这里,我知道那是朝着正确方向迈出的一步。”“我们知道的信息越多,越好。”
- 谨慎的礼物
Many travel advisors gift their clients something small on a trip. Luggage tags, a bottle of wine, backpacks, these are just a few of the items commonly gifted by advisors.
But gifts can also be used to make the world greener or spread the word about organizations doing good work in destinations people are visiting.
特洛伊建议给客户重复使用的水瓶。例如,客户进行巡航。告诉他们:“您不必购买水的情况。您可以携带可再填充的水瓶,它们在船上过滤了水,”她说。
Turrini说,每当她将客户送到大溪地时,她都会向Moorea的珊瑚礁恢复非营利组织Coral Gardeners捐款。
“Every Tahiti booking I do, I give a gift of coral from the ‘adopt a coral’ program. That’s a way to get them to learn about the organization and also support them,” she told TMR.
Another gifting idea? A carbon offset for your clients’ flights, which depending on the length of the flight can cost as little as $30 or $40.
- 社会负责的包装列表
不想给您的客户一个可重复使用的水瓶吗?没关系。建议他们带一个。
特洛伊说,这些建议可能会产生多米诺骨牌效应。
“Now I’ve started their thought process… If I have 500 people travel within the month, that’s 500 people that might be thinking more about sustainability in the world, which then creates a big impact on wherever they’re traveling,” she said.
另一个包装列表建议所有三位顾问TMR与他们交谈的所有顾问表示,他们制作的是礁石安全的防晒霜,尤其是对于在海滩度假的客户而言。
- 打包有目的
Have clients going to Aruba or Jamaica? What about Belize or Costa Rica? Or on safari in Kenya or South Africa? Tell them about Pack for a Purpose, an organization that helps travelers bring needed supplies to organizations all over the world.
这是Turrini告诉TMR她尽可能地做的事情。
她说:“真是太神奇了。”“带一个背包,他们会告诉您他们需要什么。然后他们只是在参与的酒店放下它。”
- 建议公共交通城市旅行
携带可重复使用的水瓶并不像购买一次性塑料瓶那样方便,但特洛伊说,旅行顾问指出,不太方便,但更可持续的选择很重要。这包括在可用的地方使用公共交通工具。
“您如何从A到B?…如果有人去意大利,他们是否需要从罗马到那不勒斯的私人转移,还是可以坐火车?他们绝对可以坐火车。这很容易。正是这样的想法使人们摆脱了思维方式,他们需要一些容易做到的东西,他们可以做到并且将对环境有所帮助。为了更大的利益而不仅仅是他们个人的便利,这是挑战他们的挑战。”
想让他们更容易吗?在其行程中包括特定的公共交通指示,购买前火车票,或在当地公交系统上给他们一日通行证。
- Include Carbon Offsets in Your Quote
如今,对于大多数旅行顾问来说,这是标准程序,包括旅行保险的价格和总旅行成本。客户可以选择接受报价或拒绝。
Advisors can do the same thing with carbon offsets.
计算航班的碳偏移并不困难。您可以找到易于使用的计算器这里. And, if you use a carbon offset marketplace like南极的补偿你的客户的,计算成本flights is easy as well. You can even choose different projects to give them a choice of pricing. Include it in your quote and let them check a box if they’d like to proceed.
Zakharenko told TMR this is a priority for him and he’s trying to figure out the technology to make it automatic in his quotes so he doesn’t have to do it manually each time.
“Including the carbon footprint automatically. They can opt out of it, but it’s already there. They don’t have to do anything,” he said, speaking to how he believes that making it easy for the client makes it more likely they’ll opt in.
- 在最终文档中包含非营利组织列表
The easier something is, the more likely people are to participate. It’s why charities partner with stores to let customers round up a purchase. Or supermarkets have food bank “coupons” at checkout.
许多旅行者将有兴趣为他们访问的目的地做出贡献,但没有时间或倾向于进行研究以找到合适的组织。beplay银行卡
顾问可以为他们做到这一点,然后提供审查的非营利组织清单,作为其最终文件的一部分。
“All throughout the years of travel, we’ve always focused on here’s information that talks about tipping culture, greeting customers, what you do and don’t do,” Zakharenko said. “I think we need to shift that to, this is what you can do to help this attraction, be it the Colosseum or Lake Tahoe. Here are the foundations you can give back to.”
If you’re not sure which nonprofits are legitimate, ask your supplier partners. Many of them are involved in the communities they bring guests to. Local tourist boards also often have that kind of insider information. Groups like Tourism Cares may be able to point you in the right direction, as well.
- 计算您的影响,然后发布
这并不是要拍拍自己的后背做好工作。这是关于传播可以做到的单词,并且可能会产生影响。
"I want to measure so that at the end of the year, I can say, our clients and our organization contributed this much to this cause," Zakharenko said.
要求您的客户报告他们是捐款还是抵消航班。跟踪您代表他们所做的任何捐款或抵消。然后在今年年底,将其总结并在新闻稿中发送给您的本地报纸。如果您是财团的成员或与房东机构的独立承包商,请让他们知道,以便他们可以传播。博客,将其放在Facebook帖子上,制作Instagram卷轴。
Make the impact you and your clients are having on the world visible so that other advisors and travelers can see what’s possible. You might even attract new clients who want to work with someone they know cares.