Grow Your Travel Business with a Facebook Business Page: Tips and Tricks
经过丹尼尔·麦卡锡(Daniel McCarthy)/如果您是希望发展业务的旅行社,那么创建和维护Facebook业务页面可能是最简单,最快,最适合初学者的方式。尽管如此,许多旅行社甚至可能都不知道这个机会存在。
During this month’s Travel Market Place West conference at the JW Parq Marriott in Vancouver, Melissa Mackey from Travel Chicks walked attendees through some quick tips for creating a Facebook Business page.
Mackey称创建和更新为Facebook业务页面“最简单,最快,最快,最适合初学者的业务方式”,即使大多数人甚至都不知道它的存在。
“You’re missing out on a lot of opportunities if you don’t have a Facebook Business Page,” she said.
您可能会在您的个人Facebook个人资料上良好的参与度,这就是所有客户连接的地方。因此,您可能会问自己,当您只是在重复的感觉时,您是否甚至需要业务资料,但是如果您不充分利用Facebook Business Tools,您会错过严重的业务增长。
For one, you won’t have a public presence in your local community if you don’t have a Facebook Business page—you could be missing out on some easy traction from those in your neighborhood who are searching Facebook for a travel agency.
For two, you’ll be missing the ability to improve your Search Engine Optimization (SEO) and run ads.
麦基说:“ Facebook上有大量数据,您有很大的机会真正利用。”
1.入门
只要您拥有Facebook个人资料,创建Facebook业务页面就相当容易。您需要为您的页面选择一个类别,这可以为您的业务提供一些独特的功能,然后添加有关代理商或公司的详细信息。这些详细信息包括地址,区域,服务,小时,网站等。
然后,添加个人资料并封面照片(稍后再介绍),并邀请朋友与您的页面联系。
2.优化照片
入门时,请注意页面的功能能力有多强。这不仅仅是样式选择。
除了所有照片(样式选择)之外,所有照片的主要目的是为您的代理商生成潜在客户。有一些重要的事情要记住。
The first is to make sure your cover photo is optimized for Facebook, both desktop and mobile. Your logo, or name of your agency, should be clear in both views. Think of the cover photo as a billboard.
麦基说:“封面照片对于展示您的铅磁铁至关重要。”
Photos are also a great spot to place a link to your agency’s website—the description for both your cover photo and your profile photo is something that a lot of business owners don’t necessarily utilize, but one that they should be using.
3. Writing a Call to Action
当人们开始在Facebook上找到您的代理商(稍后再详细介绍)时,重要的是要在描述中进行召唤以利用该流量。虽然当您与业务页面外的其他Facebook用户互动时,您可能不想具体(稍后再进行更多),但您将在页面上。
“What do you really want people to do? Ideally, you want them to call you or send you an email – whoever it is who you serve think about, what is that call to action.“
有很多方法可以解决这一问题,但是Mackey建议清楚,简洁和以利益为导向。您还可以添加表情符号以进行个人风格。
4. Offering a ‘Gift’
“礼物”的更好术语是铅磁铁,这迫使消费者与您互动。为他们提供免费的东西,很容易让您放在一起,这是实现这一目标的有效方法。
一种方法是为旅行者提供包装清单,顾问的经验以及可以轻松放在帆布上的东西。Another way is by offering them access to your e-newsletter, a graphic, ebook, toolkit, etc.—the goal is to get them to give you their email list, so you’ll be able to effectively use the leads you are generating.
5. Engaging
Engaging can mean a lot of different things to different people, but Mackey kept it simple—while most of Facebook is a “wasteland,” the key to success is simply finding where your customers hang out every day.
麦基说:“在一些更好的旅行社区中参与社交媒体,”包括爱尔兰旅游业等页面。开始评论,提供一些技巧或轶事。不要说您是旅行顾问,就像人类一样。
You want to stay out among the comments—don’t sell anything, but make it known that you are an expert in that destination. Own your authority and interested consumers will want to know more from and about you.
“Eventually someone is going to click on your profile and say ‘who is this person?’” Mackey said.