The Travel Institute Releases New Edition of Luxury Travel Specialist Program
经过多里·萨尔茨曼(Dori Saltzman)/旅行社发布了第四版的豪华专家课程,为旅行顾问提供了有关快速增长细分市场的最新见解,以及有关品牌和促进您的奢侈品旅行业务的全新部分。
旅行社教育高级主任CTIE吉达·博特霍(Guida Botelho)表示:“奢侈品旅行不再仅适用于超级富裕。”“随着市场的发展,奢侈品旅行的概念以及可以享受它的概念已得到重新定义。我们的第四版豪华旅行课程提供了最新的知识和知识代理,以便今天成功地为这个市场服务。”
Course Changes
内容更改包括对当今奢侈品旅行者的类型,特征和属性的更新,以及寻找它们的策略。还有有关豪华旅行的各种元素以及它们与旅行者类型以及当前市场趋势和奢侈品样本的联系的新信息。
全新的部分侧重于当前营销和销售建议和指导。
As an example, in one of the new "Insider Insights" sections, Anna Pinto, executive director of worldwide sales for Micato Safaris talks about the need for luxury travelers to have ESP, which she defines as a "laser focus" on experiences, service and privacy.
“知识是奢侈品市场的关键,” Explora Journeys首席销售官克里斯·奥斯汀(Chris Austin)说,这是新课程的赞助商。“作为一名豪华旅行顾问,您需要准备了解客户的需求,需求和热情点,并能够为这些服务提供服务。本课程提高了您的知识,并为成功的豪华旅行业务提供了指导。”
其他课程赞助商是IHG酒店和度假村,IC Bellagio,Star Jets International和Micato Safaris。
Growing, Loyal Market
According to a recent report fromTechnavio,豪华旅行预计在2023年至2027年之间将在全球增长70030亿美元。
除了市场预期的增长外,专门从事豪华旅行的顾问从既定的客户心态受益匪浅,这是一个既定的客户思维方式,其中85%的奢侈品旅行者已经说服与顾问合作为他们提供了最佳旅行体验(根据2022 Flywire的调查)。
Still, advisors need to understand the segment's needs in order to provide the service that will luxury clients coming back.
"The greater the effort, the greater the reward," Botelho said. "Luxury agents need the right service model and mindset for an extended planning and sales cycle. They also need high standards, attention to detail, patience and passion about support travelers before, during and after a trip. If that sounds like you, this course can help you become a true luxury advisor with long-term, high-value relationships that are professionally and financially rewarding."
成功完成豪华旅行专家课程的学生,通过在线考试并提交经验式清单赚钱作为认证的豪华旅行专家。他们还获得了继续教育单位(CEU),以维持他们已经拥有的旅行社的CTA或CTC认证。