‘Despacito’ Has Tourists Flocking To Puerto Rico
byCheryl Rosen/
Ay bendito. Mix one hit song with one promise of hot, slow sex on the beach and what do you get? “The best marketing gimmick Puerto Rico never asked for.”
That’s what the迈阿密先驱is calling the Justin Bieber/Luis Fonsi/Daddy Yankee song topping the Billboard charts since April, as “travelers, overcome with a desire to know how they do it down in Puerto Rico, are flocking to the Caribbean island.”
(In case you’re wondering, they do it slowly (despacito), on the beach in Puerto Rico, until the waves join in and scream, “Ay bendito.” But enough of that.)
The song’s video helps too, of course; it features beaches, the capital city of San Juan, and a club called “La Factoría” in Old San Juan.
Since the song launched, searches for Puerto Rico on Hotels.com are up 45% over the same period last year.
“我们知道,流行文化对我们的旅行决策有很大的影响。波多黎各是歌手Luis Fonsi和Daddy Yankee的所在地,这在他们的热门歌曲中大声疾呼,” Hotels.com旅行专家Taylor L. Cole在一份声明中说。“此外,我们的搜索数据表明,这鼓励更多的人探索这个好目的地。”
Honestly, we think the fading fear of the Zika virus and大量投资和新物业have helped tourism to Puerto Rico quite a bit this year, too. But we’ll acknowledge that the vision of Bieber on the beach can’t help but add to the allure of a U.S. commonwealth you don’t even need a passport to visit.
The island is featured in the song’s video, with shots of beaches, the neighborhood of La Perla in capital city San Juan, and club “La Factoría” in the Old San Juan.