Here are the Hotel Trends That We’ll See in 2020
by杰西卡·蒙特瓦哥/
As 2019 draws to a close, it’s time to take a look at what 2020 has in store for the travel industry. In the hotel sector, in particular, here are some trends that you can expect to see in the New Year.
1. Saying goodbye to carpets
纽约州乔纳森·蒂施(Nyu Jonathan M.虽然安装的成本更高,但持续时间更长,并且酒店维护的价格便宜。
2. Widespread panic buttons
Some hotels in urban markets have already introduced panic buttons for room attendants, but alert devices will be more widely available for all hotel employees, according to Hanson.
“It’s a good thing to do. Also, what will happen more into 2020: Other positions will be considered for providing these devices, such as employees working the night shift, for example, alone at their desk, when the phone might not be an option,” Hanson said.
3. Waiving housekeeping
汉森说,将有进一步的诱因让客人降低管家服务,例如,以换取免除家政服务的优先折扣和忠诚度点。一些中价酒店已经开始这种做法,现在正在进入全方位服务的酒店。
While guests think this is a money-saving tactic by hotels, Hanson said the main issue is employee availability. Interest in this type of staffing role is not keeping pace with demand. Other ways hotels are trying to work around this is by utilizing flexible schedules for staff.
4. Eco-conscious guests
旅行者越来越意识到环境责任和可持续性问题。“在过去的12个月中,他们对旅行服务提供商的环境政策的看法至少在过去的12个月中做出了购买决定的百分比从去年的8%增加到今年的13%。尽管这些数字仍然相对较小,但在一年的时间内几乎翻了一番,告诉我们这很快成为了旅行者更明显的购买因素,” MMGY Global的Insights&Insights&Strategy EVP Chris Davidson说。
According to MMGY’s Portrait of American Travelers, 60% of those who are loyal to a hotel brand say that the brand's corporate responsibility is a factor in their loyalty (the report does not mention "sustainability" specifically, and it was up to the respondent on how they interpreted "corporate responsibility").
5. Quiet breakfast wars
We can expect to see improved and enhanced breakfast offers in “what could be characterized as complimentary breakfast wars,” Hanson said. The brands that didn’t have hot breakfast now do, and the ones that did now have more elaborate choices. It’s a challenge for hotels, because it’s an added cost, and guests are not willing to pay more for it. For mid-tier brands, it’s costing $3.90 per guest, from $3.50 per guest, and higher brands will jump from $4 to 5$ at a time when owners are not really looking for ways to increase costs.
6. Popularity of soft brands
Hanson said: “What defined a brand even 20 years was uniform standards, whether that was Maine or Florida, everything from the art to the menu was the same. Those aren’t the definition of brands anymore.” Uniformity has become a negative, and more hotels recognize local culture and incorporate it into the design, and food and beverage options. This has given rise to soft brands, where the only commonality is often a similar price and service level. But soft brands also work two-fold. They allow a hotel company to gain room market share. “There are good business reasons, and responding tastes and preferences, as they’ve evolved.”