NCL Gets "Almost Everyone" to Sign up for New Commission Payment Program
经过多里·萨尔茨曼(Dori Saltzman)/挪威邮轮公司收到了成千上万的营销计划提案,以应对其支付NCFS佣金的提议。
NCL的高级销售副总裁Todd Hamilton告诉TMR:“这是压倒性的。第一天,我们有数百人注册并提交营销计划。”“我们不仅得到了数量,而且质量也很高。”
While he wouldn't give an exact number, he did say they received thousands of plans.
他说:“这是一个复数。我没有说一千个。我说了数千人。”“知道旅行伙伴的数量有限 - 这是一个有限的数字 - 我们几乎让所有人都可以注册。”
The response was as good as he could have ever possibly imagined, he added.
Creative Marketing Plans
汉密尔顿说,绝大多数营销计划包括提高已经成功的销售策略的建议,并补充说这是可以预料的。但是他发现最令人兴奋的是顾问提出了一些开箱即用的策略。
汉密尔顿说:“我没想到的是更具创造力的方面。”
One advisor decided to give a billboard a try, sent a photo of the billboard to NCL and has already reported bookings in response. Another, asked a friend who has a podcast to bring them on as a guest to talk about cruising and NCL's value proposition.
"It spurred ideation as much as anything and that was pretty fantastic to read because you could tell that it got people's juices flowing.
Results NCL Can See
随着其下一个收益公告的即将发布,汉密尔顿无法讨论该系列被视为NCF委员会发起的一部分的销售量,但他确实提供了一些证据。
他谈到该系列的挪威中央学习门户时说:“我们已经看到了更多的登录。”“我们已经看到了更多的下载,更多的唯一访客……那是我们密切关注的指标之一,它飙升了。”
汉密尔顿补充说,预计挪威中央用途的峰值并计划 - 因为NCF付款计划是出售NCL的动机,这也是学习的动机。
“我们正在做的很多事情是训练挪威语培训。因为当您接受培训并知道如何出售我们,并且您知道我们所代表的价值,所以正确解释[向客户]很容易。您要为这些价格点获得的东西……人们现在对我们所代表的价值主张有了更好的了解,这使我们卖出了更加容易。”
不推动市场份额
一个这ng Hamilton told TMR he believes the industry misunderstood about NCL's decision to pay on NCFs is that it wasn't meant to be a ploy to steal market share from other cruise lines.
"That's not the case at all… We're not terribly interested in growing new-to-brand because the people that come on have an expectation from another brand and we're a very different product… It's actually that we understand that the pie needs to grow and in order for that pie to grow, we need people excited about the cruise value and the cruise experience."
在查看整个旅行行业时,很少有人选择在考虑下一个假期时进行巡航。
"If we can get travel partners excited to talk about it, then we can penetrate that a little bit more…. There are many, many more resorts than there are cruise ship beds. All we need to do is take a little bit of that and we can be successful."
通过销售巡航“更经济的论点”顾问更有可能分享整个巡航主张,这将导致更多的人选择巡航。
Registration Closed
当被问及NCF付款计划的注册是否将针对错过截止日期的任何机构或顾问再次开放时,汉密尔顿很明确。
他告诉TMR:“我一直很坚定,如果您在该时期结束时没有注册,作为一个既定的代理机构,我们将不会例外让您进入。”“我们给了两个月的报名,这就是为什么几乎每个人都这样做的原因。”
未来开展业务的机构可以与他们的NCL BDMS讨论成为该计划的一部分的可能性,但他补充说,场景很可能永远不会超过“ Onsies或Twosies”。