今天的环保旅行是什么？

在过去的几年中，寻求更可持续，环保旅行的旅行者大幅增加。越来越多的人选择扮演负责任的旅行者的角色，可持续性和访问的生态影响在他们的思想最前沿。

随着这种增长的趋势继续扩展到该行业的其他领域，顾问应意识到环保旅行，了解它是什么，并知道如何最好地向客户推荐它。

To that end, Leigh Barnes, chief customer officer, for Intrepid Travel, discussed with Travel Market Report what eco-friendly travel is, and what advisors need to know before they start selling.

Travel Market Report: What kind of travel do you typically sell?
Leigh Barnes: We are an adventure travel company and specialize in culturally immersive, small-group tours in over 120 countries across the world. Our ethos is focused on sustainable, experience-rich travel that benefits the people and places that we visit, while fostering cross-cultural understanding between customers and locals while having a great time. From trekking the Inca Trail in Peru, doing an authentic food tour of Northern Spain, or taking a small-ship adventure cruise in Greece, getting off the typical tourist trail is at the heart of what we do.

TMR: What clientele do you tend to cater to most (families, solo, luxury, adventure, etc.)?
LB：可持续的冒险旅行是我们在Intrepid提供的核心。超过50％的旅行者是独奏旅行者，我们有一系列独奏旅行。另外，我们还进行了一系列积极和骑自行车的旅行，家庭旅行，独奏旅行，美食之旅和妇女的探险队。

最近，我们已经看到大多数贸易伙伴的平均销售价格较高，并且更多地关注舒适风格的旅行，这表明客户仍在寻找冒险，但降落较轻。

TMR：您是否注意到对环保/可持续旅行的需求增加？
LB：去年，全球无价的增长率增长了21％，我们将其归因于对这种旅行风格的需求增加。客户变得越来越精明且具有社会意识的消费者，他们期望我们这一点。一月份，北美同比增长24％，我们的裁缝与行业合作伙伴的业务增长了43％。

咯:生态旅游对你意味着什么?How do you address your clients’ needs and concerns while adding value?
LB: Eco-friendly tourism means traveling in a responsible way, such as choosing tour companies and airlines who are prioritizing the environment and benefitting the communities you’re visiting by taking local transport or staying at locally owned hotels. It’s also having an awareness of how your footprint impacts the place you are visiting. Making sure to pack a reusable tote bag, water bottle and coffee cup to avoid using single-use plastic while on your travels.

气候变化是行业中真正的问题，我们旨在减少碳足迹，以使客户尽可能容易。自2010年以来，我们一直是一家碳中性业务，今年，我们的目标是成为一项气候阳性业务。这意味着我们将从氛围中删除比实际创造的碳更多的碳。

我们最近也与抵消地球，每月一次的订阅服务，旅行者可以在全年中抵消其碳足迹，而不仅仅是旅行期间。该倡议将代表订户在肯尼亚的森林中种植树木，而对于种植的每棵树，勇敢的人将代表客户种植另一棵树。

TMR: In your opinion, what is the appeal of eco-friendly tourism?
LB: If you can do good when you travel, why wouldn’t you? Travel is such a privilege and we believe that travelers should leave a place better than when they visited it.

TMR: Do you attribute the recent interest in sustainable travel to a temporary trend or niche, or do you see this as the direction the industry at large is heading?
LB：可持续旅行不再是一个利基市场，我真的相信较大的行业是这样领先的，因为随着意识的不断增长，消费者会继续期望它。

We became a B Corp Certified business in 2018, to show that the business takes sustainable travel seriously. It means we meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.

尽管旅游行业有100多个认证计划，但除B Corp认证外，没有任何对整个企业对人和地球的影响的全面看法。客户可以放心并相信，当他们与我们一起旅行时，他们正在负责任地旅行，并使我们在旅行中访问的社区受益，这就是他们对我们的期望。

我们不再想成为世界上最好的旅行公司，我们希望成为世界上最好的旅行公司。

TMR：预订环保旅行时，您会寻找什么因素？
磅:当地的运输,你可以;限制amount of internal flights when you are in-destination; and don’t take things at face value. Look into important things, like animal welfare, and avoid supporting any activity which is not natural for the animal, such as taking tiger selfies or riding elephants. I recommend traveling with a B Corp certified company, as it means they meet the highest social and environmental standards, and examine their supply chains.