顾问在出售前往意大利的豪华旅行方面是独特的
经过杰西卡·蒙特瓦哥/
Year after year, Italy consistently ranks as one of the top places Americans want to visit. Even if they’ve gone before, there’s so much more to discover across the “Bel Palese.”
2018年,该国欢迎4.28亿游客。在本周在纽约市举行的一项活动中,全球营销和促销总监玛丽亚·埃琳娜·罗西(Maria Elena Rossi)表示,美国旅行者是意大利第二大国际市场,预计将增长20%。
Rossi说,旅游局已经批准了一项新的三年计划,重点关注奢侈品旅行领域的价值增长,“将我们的品牌定位在旅游业中,就像意大利品牌已经在时尚,设计和汽车上定位。”
为了针对高端客户,意大利国家旅游局与签名,Virtuoso和Travel Leaders Network合作,建立了一个名为“意大利新眼”的计划。它鼓励在著名的目的地中发现新发现,并为以前的旅行者访问隐藏的宝石。beplay银行卡
“客户对意大利的其他地区(例如皮埃蒙特或卡拉布里亚)感到好奇。他们想发现其他部分。也许他们去过罗马,佛罗伦萨和威尼斯,他们想走得更远。” Signature执行副总裁Ignacio Maza说。
奢侈品的新时代
奢华travel in the past decade has transformed the segment, once defined by amenities, and unique and personalized experiences that enrich the traveler.
旅行领导网络首席执行官Ninan Chacko在小组讨论中说:“这已成为定义它的柔和方面。”他认为这是四种分类的:本地,个性化,沉浸式以及他们可以分享的东西不同。
从他们所拥有的知识到他们所分享的知识,这种发展使旅行顾问对高端客户至关重要。
Access, for example, has become increasingly relevant for luxury clientele, said Maza. “This is very important during high season, when it’s very crowded. If you’re in Venice and you want to see the Uffiz, but you want to see it privately, or go into the Vatican when it’s closed to the public. Those are the things we have to deliver.” To deal with the logistics on the ground, advisors can reach out to a DMO and supplier partners to facilitate.
“It’s about being able to cater to the traveler’s expectations, for them to be able to do what they want, when they want, and how they want to do it, and really being able to deliver these experiences,” echoed Chacko.
There is also a growing desire for authenticity, Maza said: “People want to go to Naples and have not just any pizza, but go to where the Neapolitans go. And that takes a lot of homework for you to do a deep dive into each destination to find the essence and the heart and soul of where everything might be.”
This lends itself to the strength of advisors, who can pull from their personal knowledge from fam trips, and education from suppliers and tourist boards.
Alliances副总裁Angela Roditi在Virtuoso表示,这是越来越多的千禧一代寻求顾问服务的部分原因:他们被信息淹没了,需要有人削减混乱。
最终,查克说:“奢侈品是地方感,这是你所在的地方。”