Emerald’s First Ocean Ship Build Announcement Makes a Splash with Advisors
byLynn Elmhirst/
在这几天的即时沟通中,很难保守秘密。
多伦多地区的旅行顾问受到姊妹公司风景秀丽的游轮和旅游以及翡翠水道的邀请,并承诺揭晓。
但大新闻时第一次打破了格伦·莫罗尼chairman and founder of the UK-based company, announced Emerald’s first ocean ship build at a weekend event in Australia.
Word of the upcoming Emerald Azzurra had already spread to the advisors at the Toronto event only a couple of days later.
But the spoiler didn’t dampen the enthusiastic response to the new build and new brand. The Emerald Azzurra is the first ship launched under the new Emerald Yacht Cruises brand, which is now part of the newly formed Emerald Cruises.
In a video message opening the Toronto event, Moroney described the Azzurra’s “mega-yacht cool.”
他解释说:“为地中海设计。” Azzurra于明年7月推出,只有50个客舱。
It’s not only the intimate size that will make it fit in with the Med’s super-yacht lifestyle, he claimed, “it’s about the amenities,” which include an aft infinity pool and marina with zodiacs and paddleboards to explore and play in the sea, and expansive public spaces like the restaurant serving the 100 guests that it actually has space for and dozens more.
Moroney继续将Azzurra巡游的图片描绘成小的,鲜为人知的港口,通常只有私人游艇和豪华的小型邮轮。就像私人游艇一样,Azzurra的厨师也将能够访问行程沿线的当地市场进行重新提供,从而在船上带来真正的当地风味和氛围。
Accessible pricing, secluded ports
Azzurra不同于私人游艇和在哪里luxury small ships is in pricing. Moroney signed off his video message teasing the Azzurra’s affordability.
Emerald’s Canadian sales team took to the microphone to share that, in only a couple of days since the reveal to the UK market, sales had been far exceeding expectations.
According to Business Development Manager Jared Gelfand, “It shows there is such a demand for this kind of product. It’s a steal, honestly. Lead-in pricing starts at under CAD$500 (about USD$375) per person per day,” with many inclusions like transfers, WiFi, tips; and wine, beer and soft drinks at lunch and dinner.
He added that early bird fares offer 15% savings, available until they’re sold out. “It’s such a good price and for Canadians. It’s in Canadian dollars, which not everybody offers.”
销售总经理Juna Ueda告诉顾问现在是时候了。“英国表现出了很多兴趣;我们希望这里的顾问也可以很好地访问Azzurra的就职季节。定价是如此易于使用。”
For Patricia Wu, brand director of Emerald, in Canada, the Azzurra is about accessibility on a number of levels in addition to pricing.
该船的25次就职行程包括地中海,亚得里亚海甚至红海的小小的和僻静的港口,这些港口将客人带到圣地。“第一个行程中的一半端口,我不得不抬头!客人将有很多故事要分享。”
“无边泳池是一个表演的阻止者,看着海洋?它在冬天给我们带来了真正梦想的东西。每个人都梦想着在亲密的游艇上,这使他们过着这种生活方式。”吴说。
She added that nearly 90% of the staterooms had balconies to connect them to the sea while onboard. And that travelers who have already experienced Emerald’s Sky Ships will also enjoy on the Azzurra one of the brand’s signature experiences: The Sky Deck Cinema.
Confidence in delivery
Wu also anticipated potential concerns among travel advisors who remember a number of delays in the shipyard’s delivery of sister luxury cruise line Scenic’s first ocean ship, the Eclipse, last year.
她通过解释说,在越南同一家造船厂建造的阿祖拉(Azzurra)抢占了任何恐惧,该船厂已成功地交付了祖母绿和谐。
“市场将占上风”
顾问和贸易主管向新船的宣布致意,并对这艘船的建造和2021年7月的发射日期感到放心。
Lola Stokes, vice president of Mississauga’s Cruise Holidays/Luxury Travel Boutique, was excited and confident, “I’ve had clients on Harmony, and they were very happy, and I’m very happy with the Harmony. It was on time and on budget.
“I think I can aggressively sell Azzurra in Canada,” she continued. “With sales starting at these rates, it’s the price of river. That part of the Med is very popular, and the Red Sea is so new, so interesting. I already have some clients in mind, and the price point is so good.”
“Everyone dreams of cruising in the Mediterranean on a yacht,” said Andrew Jones, Flight Centre’s director of product and supplier relations. “This makes it possible for everyone.”
Gavin Miller, VP of Flight Centre Travel Group, agreed: “The Canadian market will lap it up. The Emerald Azzurra is a fantastic addition, exactly what people are looking for — and what a price point. It’s experiential, and with only 98 other guests, it’s intimate and yet accessible. It will make guests feel special. Like Scenic’s Eclipse, it will give our clients that same sense of standing taller and feeling proud. I think they learned a lot (from Scenic Eclipse delays) and this release date is pretty conservative.”
Transat市场与行业关系副总裁Susan Bowman也提到了Scenic的Eclipse:“我喜欢他们在做什么。我认为风景秀丽和翡翠海洋巡游都有一个客户。奢侈品不是一回事。这对不同的人来说意味着不同的事情。我看到对祖母绿azzurra,小港口和空间数量的需求很高。多么美妙的产品。”
Supporting advisors
风景秀丽和祖母绿的高管分享了零售商对祖母绿阿祖拉(Emerald Azzurra)的看法,为客人提供地中海最多的选择,并与更独特的风景秀丽的日食同时。
“We also love the reception of the Scenic Eclipse” over the past year, said Juna Ueda.
Announcing the release of the Eclipse’s 2022/2023 season, where a third of the itineraries are new, Lisa McCaskill, Scenic’s vice president of sales and marketing, pointed out that the Med had been a great seller in Canada for the Eclipse, as “Canadians like that luxury in those kinds of destinations.”
She also thanked advisors, “for sticking with us. As you know, Scenic Eclipse had its challenges. At the end of the day, it was as spectacular as planned.”
Advisors will be getting a lot of support from both Scenic and Emerald. Ramping up the new sales season, Ueda announced there would be 58 information sessions in Canada between the two brands over the next few weeks.
With interest in Scenic’s first luxury ocean ship still running high, and the Emerald Azzurra on the way, the cruise line team knows they’ll be very busy.
吴为顾问提供了有关Azzurra的信息:“尽早预订。我们知道这会很受欢迎,但是我们没想到英国会像他们那样从大门收取。这里的顾问现在需要以这些价格向其客户介绍该产品。”