有意义的旅行:这是什么,为什么旅行顾问应该预定它?
One lasting effect of living through the global pandemic has been that people are more carefully considering how they spend their time, both at work and at play. It is no surprise, then, that the trend towards meaningful travel is gaining even more momentum. Travel Market Report took a deeper look at just what meaningful travel is and why travel advisors should be booking it now.
What is meaningful travel?
This type of travel goes beyond wanderlust. It is about satisfying a longing for enrichment, for unforgettable journeys … those moments that take one’s breath away, or bring a joy that comes with experiencing new things, sharing moments with loved ones, and making new friends. These are the kinds of adventures that people reflect on days, weeks, and even decades after the trips are over.
“Meaningful travel offers a personal connection deeply rooted in the experience the traveler is seeking. [That includes] connecting with something on a trip that resonates with a personal passion,” said Ralph Iantosca, CTA, LS, DS, expedition and safari specialist, owner of Iantosca Travel LLC, and named among Condé Nast’s Top Travel Specialists in 2020-2022.
例如,Iantosca描述了他为客户安排的纽约的多代旅行。祖母想让她的孙女对旅行体验感兴趣。孙女在高中戏剧和唱歌中,所以祖母喜欢他建议与百老汇语音教练一起为孙女设立私人语音课的想法。事实证明,孙女将于今年夏天搬到纽约,与一位戏剧教练和一位语音教练一起学习,并有一个人才特工帮助她。不用说,这次旅行是一场打击的。
Iantosca给出了另一个例子:“我有一个客户对他们的家庭遗产感兴趣,因此他们去了挪威。我与我合作的供应商发现了一个名字相同的峡湾,后来得知该家庭来自挪威地区。追溯挪威的家庭根源使家庭能够了解他们的祖父母,曾祖父母,家庭移民到美国,他们能够与与他们一起旅行的年轻一代人分享。”
Roberta deGrandis, CIS, MCC, CTA, Let's Go Travel, LLC, also referenced heritage travel in the discussion about meaningful travel: “I think some of the most impactful trips I have helped clients plan are when they are going to visit the places their ancestors came from. Especially when they know the small town or village where their grandparents or great-grandparents came from, and we incorporate a visit to that exact place. I say it's a return to the ‘dirt’ they came from, and it's meaningful when they can walk in the same places they have heard stories about growing up.”
任何触及旅行者情绪的目的地都可以作为里程碑之旅的背景。以下是旅行顾问可以与客户分享的一些想法,以激发他们回到那里,在美国或国际上进行沉浸式和有意义的旅程旅行:
- Standing with the family in awe at the rim of one of the Seven Natural Wonders of the World – the Grand Canyon – after a journey by historic train through the breathtaking landscape across the U.S.
- 当希腊岛融化到爱琴海的小岛时
- Sipping on a Bordeaux poured straight from the barrel after a bike ride through the French countryside with friends new and old
- Gathering for a family reunion around a spring-fed pool at a true American oasis in the middle of Death Valley National Park
- 庆祝一个生日,探索加拉帕戈斯(Galapagos)在一艘博物学家领导的小游览船上的野生动植物的不可思议的多样性
- 在一次千载难逢的非洲野生动物园中,看到大象,犀牛和长颈鹿,然后返回豪华的乡村树屋住宿,与朋友谈论当天的冒险
为什么现在有意义的旅行涌动?
研究表明,在突然停止了19009年大流行的正常生活之后,消费者现在比以往任何时候都更加饥饿,可以通过新的镜头体验世界,并前往将恢复活力,启发和提供最后的回忆的地方一生。
Iantosca说:“在大流行期间,每个人都有机会思考自己的未来,重要的事情,现在他们希望旅行时。”
同样的话,Epic Travel LLC的特许经营所有者兼旅行顾问Kathi Russ评论说:“随着世界各地的旅行限制,Pert up Wanderlust正在释放。看来,回到旅行的乐趣发现许多人希望通过旅行计划大大超越普通。”
例如,她说:“我有客户在2022年5月加入我的欧洲河流巡游。这次旅行计划在大流行的深处进行,因为我做了一个放大呼唤,突出了河流的美德和价值巡航旅行。这次旅行是这对夫妇期待的地面上的股份,而他们正面临着老年父母的严重生活挑战。当旅行终于到达时,我在他们身上目睹的喜悦和怀疑是令人心动的。这是他们第一次前往欧洲的旅行,他们接受了每一步,与不说英语的人,每一个远景,沿途看来,多年来,土地及其人民的文化历史的每一次脱节。这次旅行不仅仅是旅行 - 现在是时候再次向世界敞开心灵。”
价值旅行顾问补充说
这些正是旅行顾问为旅行方程式增添巨大价值的旅行类型。
“我们与客户希望访问的国家 /地区与令人难以置信的目的地管理公司联系。有能力可以合作和设计一种独一无二的行程,这是旅行者真正想要的。” Iantosca说。
他回想起卢旺达的集体旅行。公园管理员给了他们许可证,可以看到他在2004年第一次旅行中看到的同一个大猩猩家族。这是旅行顾问可以工作的魔术,因为目的地长期存在。
随之而来的是,“您建立声誉并以做这些事情而闻名,因此转介成这种类型的业务,确实变得有利可图,” Iantosca补充说。
俄国人也反映出为什么旅行顾问是小鬼ortant when booking meaningful travel: “As a professional with access to resources around the world, a travel advisor helps clients not only to go, but to go with gusto, to experience a place and its people in an immersive, authentic way. By understanding what a client enjoys, an advisor can match experiences so the vacation is memorable and meaningful. Think, ‘Do I want to drive by a sheep farm in a bus or do I want to learn how to shear a sheep?!’ Advisors have connections with fourth-generation truffle farmers in the south of France, as well as local guides in Iceland who know just where the most magnificent and remote waterfall is located.
“Meaningful, bucket-list travel for me means that I am doing far more than booking reservations. It means I am helping my clients to have world-class experiences and memories, that will result in them being my lifetime travel clients.”
旅行顾问还可以帮助进行大型旅行的财务计划。Iantosca解释说:“里程碑可能很昂贵,但是庆祝和分享将永远持续的记忆的原因是无价的。”“尽早开始计划,并在预算的基础上增加15-20%。提前两年制定计划可以节省很多钱。我已经提前谈判了费率,询问我们是否提前付款,他们是否会在未来两年以上的今年兑现这一比率 - 问问总是一个好主意。许多供应商想要提前预订。”
Jetset Travel的所有者Angela Armutcu说,另一种选择是让家人和朋友在经济上为里程碑式旅行做出贡献,而不是举行聚会,例如纪念50周年结婚纪念日或庆祝重要生日的多代价。
Armutcu提出了这种分开的想法:“我觉得所有旅行对客户都有意义。可能是祖父母飞来见到一个新的孙子或不幸的葬礼的人。所有旅行对每个客户都有一些特殊的意义。我们都想要大型旅行。最后,我们在这里帮助所有客户实现最小的旅程……当人们有期望时,这是一个很大的责任。实现他们的梦想也很有意义。”
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