Why Is Watching ‘Jane Peel Potatoes’ More Exciting than What You’ve Got to Say?
经过克里·蒂斯(Kerry Tice)/
Can you imagine having your business grow by one thousand percent? Travel agent Kristy Smallish of Now Boarding Travel Planners doesn’t have to. She is living that reality – and all because she incorporated video into her marketing plan.
Tasty, Buzzfeed’s dedicated food video, has over 6.2 million subscribers on YouTube. They air one-minute, two-minute and up to six-minute videos on how to make different dishes as well as food basics.
那么,为什么在您的管子上观看“简·果皮土豆”比您在书面写的更令人兴奋?行业专家说,简·剥土豆是真实的,它是相关的。不仅如此,它很容易在精神上进行处理,并且在某种程度上它会产生与“简”做同样的事情的愿望。
Video is not the future of content marketing – it is the here and now. According to福布斯的文章,每天有超过十亿人在Facebook上观看视频。此外,互联网视频流量将占未来三年所有消费者互联网流量的80%以上。
这导致了下一个问题:为什么没有更多的旅行专业人员来利用这种关注的力量?
行业专家说,对未知数的恐惧在很大程度上是原因。结果?如果您不使用视频吸引客户,那么您将占用巨大的销售机会。
A path paved with returns
Smallish is an owner in Ann Arbor, Michigan, who started her agency two years ago after casually arranging travel for family and friends for about 15 years prior to that. As the mother of six children belonging to Generation Z and an agent who specializes in romance travel for young couples, it didn’t take long for her to realize that to engage these types of clients, she had to take a different path. That path led her to video.
“反应是巨大的。这么快就成长是一个意想不到但很棒的问题。”她说。Smallish承认,她的丈夫更容易获得信息科学学位。但是与此同时,她鼓励其他代理商不要通过在Facebook Live,You Tube或Instagram上发布。“这只是一种不安全感,克服它的唯一方法就是尝试。
“I don’t think nearly enough agents are going in this direction. Just within and outside our network, there should be so many videos produced on various topics and there aren’t.”
Purple Martin Vacations的所有者Dawn Ardito两年前也开始将视频纳入她的业务中。“我的灵感来自旅游业之外。我正在阅读视频如何帮助商务人员与客户建立联系,所以我从餐厅里进行了第一个Facebook Live,这是您应该使用旅行社和我们做什么的原因。它正在回答人们总是想知道的问题。”
Here are some tips from those who have succeeded in using video, including how and why it can work for you:
Give travelers a look behind the curtain
“People feel like they’re insiders when you give them video,” said Ardito, who is big on taping site inspections and doing room reviews on Facebook Live and YouTube. While there are plenty of videos out there, the key is to add your personal touch and make them feel as if they are there. Also, saying things like, ‘this is what I would do for my family’ builds trust and a relationship with your viewers. Video plants the seeds for future trips and new types of vacation travel.”
More than just a marketing tool
虽然晋升和教育无疑是合并视频的主要原因,但客户咨询和团队培训是其他好处。“在开始与新客户一起工作之前,我总是有电话或视频通话。Many of my younger clients choose video consultation, and since I don’t have a storefront, it allows me to engage with them, build a relationship and establish a bond of trust,” said Ardito, who also does team training via video for an hour every other week. “This allows us to get together just like we would if we were having a meeting in the office."
Present yourself as real
在一个社交媒体时代,试图从小说中解密真理并非没有障碍,真实的人对观众来说是令人耳目一新的。避免常见的失误,例如过渡和俗气的过渡,以及混淆消息传递和响亮的背景噪音。只要做自己并保持自发的状态,但请让您的客户知道您何时在现场上线,以便他们可以收看。并且在您绑定视频时不要忘记添加电话。您的联系信息应始终存在。
Keep them engaged but have a purpose
对于Smallish,她说这一切都归结为缩写:激动(E)!“我们使视频变得有趣。Excite代表娱乐,额外的信息,连接,互动和信任。这确实涵盖了我们所看到的一切,就为什么进行视频很重要。我认为我们的世界源于想要亲自联系的人们,因为互联网是如此非个人化。”
最后,有机会
Steven Gould of Goulds Travel in Clearwater, Florida, started his agency in 2010. He points out that video is more organic than trying to promote his business through advertising. He sympathizes with fellow agents who are anxious about using video, but he doesn’t think they can afford not to. “They may say something they can’t take back, or they may not like their stage presence, but sometimes making a fool out of yourself gets some great feedback. There’s no reason not to get in front of the camera.”
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