Forbes Says ‘You Need a Travel Advisor in 2023’
byDaniel McCarthy/For those in the travel industry, the value of the travel advisor, travel agent, travel planner, travel agency, or whatever you want to call the profession, never went away. But for some outside of the industry, the re-emergence of travel advisors is still a new story.
This week, advisors were the subject of a new Forbes article from consumer advocate Christopher Elliot titled “为什么你需要一个旅行顾问在2023年.”
The article takes a look at consumers, and industry executives, who know what so many have known for so long—that even with some volatile events over the past few months, you can have a safe, and stress-free, travel experience is 2023 as long as you find yourself a trusted travel advisor.
虽然这篇文章的大部分是顾问一直都知道的,但艾略特说,现在大流行后,旅行顾问“几乎是坚不可摧的”。
“如我祖母所说,今天工作的旅行顾问一直在经过磨坊。其中包括9/11,残酷的机构委员会削减,在线旅行革命和大流行。”艾略特写道。
He also points out just how much value advisors can provide in 2023. Vacations are becoming more and more expensive, and consumers are going to want to get the best value for their buck. One way to make sure they are able to do that is by working with a travel advisor.
“If you need a quick domestic airline ticket or a roadside motel, you might be safe skipping an advisor and saving the booking fees, which can be considerable. But if you're planning a more complicated trip — a safari in Kenya, an Antarctic cruise, a pilgrimage to the Holy Land — you need a pro. Now more than ever,” he writes.
想要充分利用良好新闻界的顾问,该专业在2023年获得的专业必须知道消费者正在使用哪些渠道来找到它们。在文章中,艾略特列出了消费者可以找到适合其需求的知名良好的顾问的三种特定方式。
1. Referrals– advisors have long known the value of referrals from loyal clients, and Elliot suggests that consumers use their networks to find out who their family, friends, or colleagues use to book their trips. Making sure that it is easy for a loyal client to refer you, or putting the thought into their head, is going to be important for advisors looking to add to their client lists in 2023.
2. Niches– “Make sure that your travel advisor has a strong knowledge of the destinations and types of travel you are interested in,” Elliot writes. Consumers wanting a specific trip are going to want an expert who has been there and has sent clients there before. Recognizing that, and marketing yourself as an expert in a destination or cruising, is not only going to earn your trust, but it’s going to make it easier for consumers to find you both online and in person.
3. Memberships– being a part of the American Society of Travel Advisors (ASTA) or the Association of Canadian Travel Agents (ACTA) will not only help boost the profession but will also give you the kind of authority that consumers are looking for, especially the ones who haven’t used a travel advisor before. Elliot also mentions the Travel Institute.