Chatgpt是旅行社的朋友还是敌人?第2部分
byPaul Ruden/这是有关人工智能对零售旅行顾问业务的影响的一系列文章中的第二篇。提醒您,生产Chatgpt的公司Openai警告了其局限性:生成不正确的信息,可能的有害说明或偏见的内容以及2021年之后对世界和事件的有限知识。
Since that article appeared, ChatGPT4 has been released, a further upgrade at breathtaking speed and perhaps a harbinger of things to come. The capabilities of this software are so startling in some cases that the likes of Elon Musk, Yuval Noah Harari (author ofSapiens以及有关人类未来的其他书籍),史蒂文·沃兹尼亚克(Steven Wozniak)(苹果联合创始人)以及许多其他AI和计算机科学专家,并以文明水平的风险提出,“所有AI实验室……immediately pausefor at least 6 months the training of AI systems more powerful than GPT-4.”
While they may be right about the risks, the AI cat is likely out of the bag irrevocably. Multiple firms will continue to capitalize on the technology until they are stopped by laws whose passage seems only remotely possible. My treatment of the technology’s implications for travel retailing will assume that no pause occurs. ChatGPT-4 is already in the market, and nothing can be done about that.
对于想要探索有关AI作为善或邪恶力量的辩论的许多方面的顾问,您可能想检查平装本,What to Think About Machines That Think: Today's Leading Thinkers on the Age of Machine Intelligence,约翰·布罗克曼(John Brockman)于2015年出版。有关此事的数百个新文章。
我们被告知GPT-4是,
capable of creating not just words but describing images in response to a person’s simple written commands. When shown a photo of a boxing glove hanging over a wooden seesaw with a ball on one side, for instance, a person can ask what will happen if the glove drops and GPT-4 will respond that it would hit the seesaw and cause the ball to fly up.
that is remarkable. OpenAI says another version, not yet released for public use, permits a person to upload an image and the program will add a caption, describing the objects and scene. There are concerns, however, about possible abuse, including the possibility that the tool’s facial recognition powers could be used to enable mass surveillance.
OpenAI在其博客文章中说,GPT-4仍然犯了以前版本的许多错误,包括“幻觉”废话,使社交偏见永存和提供不良建议。它还缺乏对2021年9月在培训数据完成最终确定的事件的知识,并且“没有从经验中学习”,这限制了人们教授新事物的能力。
Are you reassured?
Consider some possible uses of ChatGPT in a retail setting:
Writing Copy– if you are one of the many people challenged by writing tasks, this software may quickly produce copy for advertisements and even client communications.
Caution:就像您对其他人或公司写这种副本的任何作业一样,您mustcarefully review the output for message content, tone, and focus. Think of the ChatGPT output simply as arough draft用于您的评论。
Captioning Photos for Ads/Brochures/Emails- 如果您不确定有关促销照片的评价,AI软件可以提供帮助。
Caution: ChatGPT-4 can create such captions very quickly, but, again, youmustassess the quality of the output and whether it fully and accurately conveys themessage you want to send。AI不能代替你的经验和judgment.
Business Planning– every advisor business needs a business plan. I asked ChatGPT to “create a business plan to start a retail travel agency.” In seconds the software produced this:
Executive Summary:零售旅行社是一个基于服务的业务ss that offers clients personalized travel arrangements. The travel agency will specialize in providing customized travel packages that cater to the needs and preferences of individual clients. The business will be based on offering high-quality service, personalized attention, and a wide range of travel packages to customers. The main goal of the travel agency will be to provide a unique travel experience for customers and establish long-term relationships.
Business Description:the retail travel agency will offer a wide range of travel packages, including airfare, hotel bookings, car rentals, and tour packages. The business will cater to both individual and corporate clients, with a focus on providing customized travel packages for each client. The travel agency will have a physical location and an online presence, with a user-friendly website that allows customers to browse and book travel packages.
市场分析:the travel industry is a growing industry, with an increasing number of people looking to explore different destinations. The target market for the retail travel agency includes individual travelers, families, and corporate clients. The travel agency will focus on offering personalized travel packages that cater to the needs and preferences of each client. The business will also offer competitive pricing and excellent customer service to attract and retain customers.
Marketing Strategy:the marketing strategy for the retail travel agency will include a mix of online and offline marketing efforts. The business will utilize social media platforms to promote travel packages, engage with customers, and build brand awareness. The travel agency will also advertise in local newspapers, magazines, and travel guides. Additionally, the business will attend travel expos and fairs to showcase its services and attract potential customers.
Operations and Management:零售旅行社将有一个经验丰富的旅行社团队,他们将负责为客户提供个性化服务。代理商将可以使用最新的技术和旅行资源来创建定制的旅行套餐。旅行社还将拥有一个客户服务团队,该团队将处理客户的查询和投诉。该业务将由经验丰富的经理团队管理,他们将监督日常运营。
Financial Plan:零售旅行社的财务计划将包括启动成本,运营费用和收入预测。启动成本将包括租金,家具,设备和初始营销费用。运营费用将包括薪水,租金,公用事业,旅行资源和营销费用。收入预测将基于客户数量和每个客户的收入。该业务的目标是即使在第一年内破产并在两年内实现盈利能力。
结论:零售旅行社将提供定制的旅行套餐,以满足个人和公司客户的需求和偏好。该业务将专注于提供高质量的服务,竞争价格和出色的客户服务。凭借强大的营销策略,经验丰富的管理团队和合理的财务计划,旅行社有可能将自己确立为该地区领先的旅行社。
Impressive but that is not really a business plan; it’s a general description of some key elements that a business plan should contain. The substantive work remains to be done.
I put a harder question: “Should my travel agency charge service fees or rely just on commissions from travel suppliers?” The first response was: “Something went wrong. If this issue persists please contact us through our help center at help.openai.com.” Instead, I asked the software to “Regenerate the Response,” and got this, again in seconds:
Whether your travel agency should charge service fees or rely just on commissions from travel suppliers depends on various factors. Here are some things to consider:
- Business Model: Consider your business model and how you plan to generate revenue. If your travel agency is focused on offering customized travel packages and personalized service, then charging a service fee may be a better option. On the other hand, if you plan to operate as an online travel agency or focus on selling a high volume of travel packages, relying solely on commissions from travel suppliers may be more feasible.
- Competition: Consider your competition and what they are offering. If your competitors are charging service fees, then it may be necessary for you to do the same to remain competitive.
- Customer Expectations: Consider what your target market expects. Some customers may be willing to pay service fees for personalized service and customized travel packages, while others may prefer to shop around for the best deals and may not be willing to pay service fees.
- travel Supplier Relationships: Consider your relationships with travel suppliers. Some travel suppliers may offer higher commissions for travel agencies that do not charge service fees, while others may offer higher commissions for agencies that do charge service fees.
通常,对于提供定制的旅行套餐和个性化服务的旅行社,收取服务费可能是一个不错的选择,而仅依靠佣金的旅行费来说,对于那些作为在线旅行社运作或出售大量旅行包的人来说,可能更可行。重要的是要考虑上述因素并根据最适合您的旅行社和目标市场来决定哪些因素。
不错,以有限的方式。响应说明该软件并非旨在提供建议。chatgpt不会告诉你该怎么做。它可以概述与所要求的业务问题有关的一般原则,但是严肃而详细的工作仍将落在代理商管理的肩膀上。
As interesting as ChatGPT is, these simple examples tell a compelling story. The software can be useful. It can even be creative in some situations. But it’s not going to replace your brain, your experience, and your judgment any time soon.
But what about travel advice? Won’t prospective travelers seek direction from ChatGPT or the other AI products entering the market and, if so, is that a threat to travel advisors?
请记住,尽管这些新的AI应用具有令人印象深刻的技能,但它们缺乏人类拥有的东西:经验和经验对情绪,判断和其他方面的影响。熟练的魔术师可以从帽子上拉一只兔子,但我们知道这是一个窍门,一种幻想。兔子一直在那里。它没有在魔术师的手指的快照上脱离空气。
AI software is not human. It does not acquire “experience” by probing the internet for data. This is, I believe, a crucial consideration when thinking about how programs like ChatGPT may impact travel.
One writer asked ChatGPT,什么是chatgpt?
the answer in the key part was: “I use machine-learning techniques to generate人类的反应到自然语言输入。” Even the software knows it’s only imitative.
On the other hand, the software does allow for a more iterative, natural conversation-like dialogue and deeper probing for responses. The writer testing for the hospitality industry suggests roles such as virtual concierges, informational kiosks, and virtual front desk assistants. “Adding natural language as an interface will improve the experience of these dramatically.”
One of the concerns, however, is that the speed of updating the AI software may itself become a challenge even for sophisticatedtravel search firms。
there are going to be significant challenges. The problems of how to obtain real-time data from countless sources, process it all to result in optimal solutions and then act rapidly to benefit consumers.
One of the most direct tests of ChatGPT as a source of travel information and advice was recently published in今日美国by one of its消费者旅行记者。the advice generated for a trip to New York City from Nashville was, in my judgment, shallow and pedestrian. And, of course, the software could not make actual bookings. The author’s request for the same help from a real travel advisor produced much more substantive and personally relevant information, based in part on the advisor’s personal experience. To repeat the critical point, ChatGPT is never going to have personal experiences. At best it will simulate them.
American Express and Microsoftare collaborating on using AI to facilitate recording and tracking business travel expenses. Many other firms are testing and experimenting with it.In the next and final installment of this series, I will look more deeply into some of the specific “use cases” (one of my least favorite terms of all time) for the new AI programs.