Marketing, Engagement, & Partnerships Lead Discussions as TMP East Opens
经过多里·萨尔茨曼(Dori Saltzman)/对于一个经过两年多的生存后,终于开始蒸蒸日上的旅游业来说,就在夏至的紧随其后开始旅行会议才有意义。
“Yesterday was the longest day of the year. The sun is shining and our industry is shining,” said Travel Market Report publisher Anne Marie Moebes, welcoming the more than 200 attendees to this year’s Travel Market Place East conference, which kicked off Tuesday morning in Toronto.
The two-day conference provides attendees, mostly travel agency owners, employees and independent contractors, a packed schedule of general sessions, TED-style talks, panel discussions, a full trade show floor and more.
Branch Up的创始人Mike Drever以及CruiseshipCenters的前首席执行官Mike Drever掌握了晴天主题。
他说:“我今天谈论的是旅行社的未来,预测是一如既往的明亮而晴朗的。”“绝对需要旅行社。每个供应商都需要您。每个人。只要有复杂的旅行产品出售,它们就会永远。”
他说,这是一个给定的,人们将在网上预订航空,酒店和汽车租赁,因为它们易于理解。
“But they’re not booking an African safari online and most people are not booking a cruise online. They may research it online, but they want to speak to a person.”
但是,他警告说,为了保持相关性,旅行顾问需要让他们在消费者面前,让他们知道他们的旅行选择是什么,为什么他们很复杂,以及作为顾问如何提供帮助。
他建议,这样做的最好方法是构建潜在客户的数据库,然后使用该数据库。
Drever called it finding your “first first.” In other words, it’s the first thing travel advisors need to be thinking about in order to stay relevant and make booking with them a no-brainer for consumers.
By having and working a database, advisors can establish and build rapport with customers. They can prove their expertise and stay front of mind. All with the end goal of getting them to book with you.
换句话说,营销。
他说:“要获得销售,您必须进行营销。”他补充说,顾问不应该害怕留在客户面前。不必担心“困扰”他们。
频率很好。这就是建立您的关系的原因……不要害怕与客户保持联系并使用尽可能多的媒介。”他说。
代理领导人回应参与
在Drever的演讲之后,一组旅行社财团,专营权和主管执行人员上台谈论他们在自己的成员中看到的一些最佳实践。与客户的互动是最大的话题。
“您需要从营销的角度保持联系,”加拿大Virtuoso Travel总经理Una O’Leary说,他补充说,您推销的客户在与您预订时将花费多达40%。
加拿大Nexion Travel Group总裁Mike Foster也强调留在客户面前。他谈到了Nexion顾问,他们在大流行期间花了一些时间在关闭期间拍摄自己的旅行视频,然后与客户分享。他说,他们的业务很快就变得更加容易,因为他们说“他们保持旅行的想法还活着”,为他们的客户说。
,莱恩公司的首席执行官执行副总Zeina Travello,还提到了留下来connected as a best practice but added that finding a niche is a tactic that drives a lot of success. It’s something that Lindsay Pearlman, senior vice president, international leisure of Travel Leaders Network, agreed with.
“作为一名旅行社,决定您想对自己的业务做什么……您不再是一名通才。你不能造成广泛的网。”
他补充说,选择您想使用的“水桶”,无论是旅行的类型,您的代理商的大小还是其他东西,然后“腌制”。