大型旅游企业在异国旅行的趋势
byRobin Amster/A growing number of travelers are venturing far afield to exotic and remote destinations in search of once-in-a-lifetime vacations, prompting growing numbers of tour firms to expand in this direction.
While tour operators like Journeys International and G Adventures have long specialized in this type of travel – including adventure travel, ecotourism and “experiential” travel to exotic locales – larger tour operators are moving in.
该开发为代理商及其客户创造了更多的选择和更多的决定。
Agents will, of course, want to know if the specialist tour operator pays commission and many do, including Journeys International and G Adventures.
Once the commission question is answered, choosing between a smaller specialty firm and a larger tour op is a matter of assessing the different natures of each.
What specialty firms offer
“It’s not so much a question of taking people exclusively [to exotic destinations]; rather we take them differently,” said Will Weber, senior director and co-founder of Journeys International, a specialist in small group adventure travel and ecotourism.
Journeys International tailors its trips, “curating the experience to match the individual’s interest,” Weber said. “Many of our people tell us, ‘I don’t take group tours, but I know I can’t do this on my own.’”
“我们的客户在从当地指南中获得更多深入的知识和个人互动机会的期望往往更高。”
In contrast, the larger tour operators “tend to have a more generalized focus,” according to Weber.
The advantages of big
For Jeremy Palmer, Tauck Tours’ vice president/general manager, land division and new ventures, choosing between a specialist or larger tour operator, “is not an either/or. There are pros and cons to each.”
他说:“如果您和一个只去一个地方呆了30年的人,您希望随之而来的服务水平,”他补充说:“我认为我们与之匹配。
“但是另一方面,因为我们很大,所以有些客户可以在旅途前和之后,而不仅仅是在那里,”帕尔默说,
The tried and true
Traveling with a larger tour operator, especially to more remote destinations, provides travelers with a greater level of comfort, according to Steve Born, vice president of marketing for the Globus Family of Brands.
“We know these niche operators are perceived as specialists by agents, but they have to weigh that against more tried and true operators like us,” he said.
“专业运营商可能没有我们提供的产品范围,并且使用Globus,我们拥有的不同品牌。客户也很可能会更熟悉我们的品牌,从而为我们提供更多的街头信誉。”
对代理商的优势之一是,他们与Globus进行的预订对异国目的地的预订有助于公司的整体销量,而与专家的预订可能是“一次性”。beplay银行卡
Healthy competition
Overall, the increased competition in the exotic travel arena is desirable, said General Tours World Traveler president Bob Drumm.
“The competition is healthy, and it addresses the particular needs that travelers have,” Drumm said. Some companies focus on specific interests or activities, others on particular destinations and budgets.
他补充说:“美国一直有一个非常分散的旅游运营商市场,运营商在世界各地提供巡回演出。”
Next time: Advice from tour operators on selling exotic destinations.
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