塔克(Tauck)在2019年的外来假期发布了行程
经过大卫·科格斯威尔(David Cogswell)/
Tauck has released its 2019 Exotics brochure with 31 programs and several new offerings. Brand new programs for 2019 include “Kingdoms and Dragons – Singapore to Bali”; “Great Migration –Tanzania and Kenya”; and “Mountain Gorilla Safari – Kenya, Tanzania and Rwanda or Tanzania, Zanzibar and Rwanda.”
Programs that have been revamped for 2019 include “Odyssey in China – Beijing, Chengdu and Hong Kong” and “India and Bhutan – Heart of the Himalayas.”
随着旅行公众的经验更加有经验,该公司继续将其游览投资组合发展到异国情调的目的地,并且客户寻求旅行进一步进入旅行前沿。beplay银行卡
土地计划运营总监乔安妮·加德纳(Joanne Gardner)表示:“随着我们增加目的地,随beplay银行卡着我们增加目的地,外来者的发展持续增长。”“在北美和欧洲,我们涵盖了这些大陆上广泛的地图,而在外来者中,仍然有很大的增长空间,我们正在充分利用它并看到结果。”
异国旅行的增长
For Tauck, the growth of its Exotics portfolio dates back to 1991, when the operator first jumped beyond North America. By that time, Tauck had already been operating in North America for 70 years. But with the traveling public maturing, and with international travel infrastructure growing and making travel to exotic destinations more accessible, many travelers wanted to reach beyond American shores but preferred to take the leap with a familiar operator they felt safe with.
“We had a very loyal following of guests who had taken almost all of our products,” said Gardner, “so it was a great opportunity to not only offer something new to them, but also something new to people who might normally travel on their own to Europe, but may choose a tour operator for someplace a little more unfamiliar, like Asia or Africa.”
1991年,塔克(Tauck)发布了其第一本欧洲小册子,名为“欧洲的黄色道路”,该手册指地图上的较小道路比新的高速公路提供了更有趣的观光。
同年,该公司还推出了其“澳大利亚新西兰”巡回演唱会,直到今天,该巡回赛一直是常年畅销书。这成为塔克(Tauck)的Exotics选择的锚点。
该公司于1994年推出了哥斯达黎加;1996年扩展到中国和东南亚;1998年搬入加拉帕戈斯;在2000年提供了首次去南极洲的家庭旅行;并于2001年推出了非洲。到那时,该公司拥有足够的异国目的地为他们出版单独的小册子。beplay银行卡那是塔克(Tauck)的Exotics手册的诞生。
The portfolio continues to grow in parallel with the public’s exploration of exotic destinations.
加德纳说:“人们对10年前可能对他们不感兴趣的地方越来越感兴趣。”“我认为我们做得非常出色,将我们的旅行风格和泰克风格带到可能对我们现有旅行者更熟悉的地方。”
Even with 31 entries, the Exotics brochure does not actually cover all of Tauck’s programs to exotic destinations. It includes only the land programs. Tauck’s programs for Antarctica and the Arctic are ship-based so they go into Tauck’s small ship cruising brochure.
Many of the tours to exotic destinations are small group tours because the infrastructure at the destinations does not support the largest groups that Tauck may offer in North America or Europe.
吸引新客户
The Exotics brochure also serves the purpose of attracting new customers into the Tauck fold, to discover the Tauck style of touring, and usually inspiring them to become return customers trying Tauck in other destinations.
加德纳说:“无论是人口统计学上的人,还是寻找更冒险的东西,它都会带来一系列旅行者。”“ Exotics Portfolio还拥有大量仅有的小组行程,因此对较小团体感兴趣的人往往会吸引我们的异国情调。我们确实看到了年轻旅行者和现有旅行者的外来者的急剧增长。”
尽管塔克(Tauck)在整个国际地图上都看到健康的增长,但一些异国情调的目的地表现出了特别的希望。beplay银行卡塔克(Tauck)在媒体报道2014年的西非埃博拉恐怖范围后,在非洲看到了非洲的复兴,这导致许多旅行者从他们的遗愿清单上划掉了整个非洲大陆。
Regions where Tauck is expanding
Since the resurgence, Tauck has expanded its Africa portfolio beyond its traditional East Africa safari programs to now include Botswana and Rwanda.
亚洲也为泰克(Tauck)增长。加德纳(Gardner)说:“亚洲继续看到一个上升,在日本已经有很多年了,而且在中国和东南亚也是如此。在过去的几年中,中国因媒体上关于烟雾的很多看法而遭受了一些影响,无论是感知还是现实,都会影响我们的预订。现在,这已经安静下来,因此我们确实在预订中看到了直接的结果。”
Southeast Asia is also growing for Tauck and the company has also enriched its programs in the region through its partnership with filmmaker Ken Burns. “We’ve expanded our Ken Burns partnership with the release of the Vietnam documentary last fall,” said Gardner. “We now have the filmed vignettes and stories by Ken Burns on our two programs, in ‘Southeast Asia: Vietnam, Cambodia and Laos’ and also ‘Vietnam, Cambodia and Thailand.’”
The Exotics selection also includes some tours in its BBC Earth Journeys series, developed in partnership with BBC Earth, the creator of documentary films. The programs for all of Africa and Costa Rica and the India and Nepal program are BBC Earth Journeys.
Tauck hopes that the trust in its brand will make it a strong choice for travel agents booking clients to exotic destinations.
“我们会喜欢它,如果当旅行社的想法ing of sending guests to Africa, Asia, Australia or South America, that they consider Tauck,” said Gardner. “While we may not have as many itineraries to Africa as some Africa specialist tour operators, the ones we do have, have been refined and are exceeding our guests’ expectations.”