Travel - It’s All About the Experience in 2023
byDenise Caiazzo/Travel has always been about new and exciting experiences. Whether it involves different destinations, cultures, or activities, there is no shortage of opportunities for travel advisors to develop truly inspirational trips that create unforgettable memories for their clients. With the pandemic behind us and the global travel industry now in full recovery mode, we’re seeing more travelers going to great lengths and making significant investments to curate once-in-a-lifetime experiences.
The bar has certainly been raised. Chalk it up to pent-up demand, or to feelings of wanderlust, or just the desire to experience something new. Whatever the cause, travelers are interested in learning more about unique ways to spend their travel dollars. And that is where travel advisors can use their experience, insights, and industry relationships to deliver just what travelers want most.
One of the great motivators for travelers booking in 2023 has been celebratory travel, especially since so many people missed commemorating key milestones together over the past few years. “We continue to see strong demand/requests for big birthday trips - 50, 60, 70, 75,” said Michael Kahan of Kahan Travel Group. “Grandparents, with kids and grandkids type scenarios - usually Caribbean and Mexico beach-type trips. We also have a Sicily villa request for a big birthday multi-gen now. We have a few Africa, Galapagos, and one ‘what exciting far-flung place can we go for our 40th一个婚礼niversary’ request.”
Bookings for multigenerational trips have also picked up significantly following the release of those few years of pandemic lockdown. Families of two, three, and sometimes even four generations want to spend quality time together enjoying meaningful travel experiences and making lasting memories along the way. Some of these trips can become teaching tools that incorporate heritage travel to explore the family’s roots or sustainable travel to better understand the intricacies of our global ecosystem.
Travelers of a wide range of ages are also seeking transformational adventures that take them on outer and inner journeys, expanding their understanding of other cultures as well as their own personal awareness. Exploration travel, immersive local travel, and wellness travel fit the bill for rejuvenation and regeneration.
在所有这些类型的旅行的热点中,有意大利,法国,希腊和加勒比海/墨西哥。西班牙,葡萄牙和苏格兰一直在受欢迎,克罗地亚和斯洛文尼亚也受到关注。据报道,在其他大洲,日本,澳大利亚,泰国和南非越来越多地要求。
当帮助客户决定去哪里时,卡汉说:“我们首先尝试成为听众,成为倡导者和代表,而不是销售人员。如果客户或潜在的客户希望前往“前卫目的地”或舒适区域之外的东西,我们需要确保它真正适合他们。”
And when travel advisors get it just right, booking a client, family, or group on their perfect vacation, there is a sense of satisfaction that cannot be matched by most other professions. Kahan explains: “My favorite part of my career is having the opportunity to make a difference. We treat each project - adventure, trip, journey - that we plan for clients as if it was our own. The hotels and guides and air tickets we are selling to clients are a commodity that they can find a thousand other places. The reason clients come back to us is because they know we truly care about them and the quality of their experiences.”
随着旅客对有意义的旅行体验的兴趣增加,对旅行保险的需求更大。目的地或经验的异国情调或令人兴奋的越高,旅行成本的越高 - 可能会使旅行计划脱轨的潜在可能性。为了帮助保护您的客户 - 也许使您的英雄以防万一出现问题 - 对于旅行顾问来说,始终建议客户考虑从可信赖的提供商购买旅行保险。
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全球领先的旅行保险提供商Arch Roamright采取了咨询方法来构建和管理您的旅行保险计划。在一群经验丰富的员工的带领下,Arch利用创新技术,创意营销计划和透明的索赔流程,这使我们的旅行伙伴可以专注于销售旅行,同时我们优化了您的保险计划。访问Roamright.com了解我们的旅行保险计划。
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