Beyond the Beaches: Discover Puerto Rico Looks to Broaden Destination's Appeal
经过Jessica Montevago/
自从Discover Puerto Rico旅游活动成立以来,已经有一年的时间了,并且在其一周年纪念日就可以庆祝很多。
根据Discover Puerto Rico的销售总监Ed Carey表示,美国领土今年的旅游人数已获得有史以来最高。
建立了公共和私人资助的目的地管理组织(DMO),以在推销波多黎各旅游业时提供一致的信息。以前,当新政府上任时,该品牌将不断改变。
现在,他们正在建立一个更强大的品牌。凯里说,如此之多,他们的目标是使旅游经济翻一番。
“The message is simple: We’re better than ever,” he said speaking at an event in New York City last week. “I always felt that was cliché, but with the investment that is occurring post-Maria, more money is being spent on rebuilding the infrastructure and renovating our hotels, as well as some new experiences, it’s true.
他继续说:“我们很幸运,最近我们取得了一些很大的胜利。”在2019年第一季度,旅游美元的支出是八年来最高的,达到3.736亿美元,增长了12%。在同一时期,一月至四月,与去年同期相比,圣胡安国际国际队的到来增加了24%,达到150万乘客。2019年剩余时间的预订比2018年的水平高24.1%。
凯里说:“我们认为我们可以填补一个空白,消费者将有很多信心。”
There are currently 157 hotels now open and accepting reservations. Any of the few那保持关闭像丽思·卡尔顿·圣胡安(Ritz Carlton San Juan)一样,正在进行自面的翻新。其他新成员包括圣胡安区,占地5英亩,1.5亿美元,餐馆,商店,一个6,000人的竞技场,儿童区和邮政编码;它将今年开放。
Moving forward, the focus is going to beyond the beaches to Puerto Rico’s rich 500-year history. Carey said, “Saying we have beaches is like saying Vegas has casinos — no kidding. What we have that makes us different is the vibrant culture and incredible culinary scene.”
通过其新网站和一个名为“我们以前见面的新广告?”波多黎各的目标是将自己的位置不仅仅是海滩目的地,从历史悠久的城市旧圣胡安和庞塞到风景秀丽的库埃瓦·文纳(Cueva Ventana)(“窗洞”)和Vieques的生物发光海湾。其他冒险活动也在促进,包括将田纳马河下游的管道带到西部前往Cabo Rojo;看到标志性的灯塔或粉红色的盐平底鞋;然后去岛上的中心体验新鲜的咖啡豆和雨林中的滚山丘陵。
“What’s most important to us is to build on and enhance the existing relationships we have with people who we know do business with Puerto Rico,” Carey said. He noted that the travel expert program was just re-launched, and “it’s a place they can go to understand the latest and greatest in Puerto Rico. The program will be continually updated with enhancements and additional incentives. There are currently 15,000 people enrolled.
“If we can provide travel advisors with the right tools, we think we can have tremendous success together, and we’re dedicated to doing that together with you,” Carey said.