Consumers Are More Likely to Skip Going to Concerts or the Movies than Forgo Travel
byDaniel McCarthy/
消费者非常愿意放弃他们最喜欢的活动六个月的时间才能旅行。
That is according to a new survey from Travelport, the global technology and GDS company, which queried more than 2,000 consumers from the U.S., U.K., Australia, Hong Kong, India, Singapore, and the U.A.E.
According to the survey, 71% of respondents would skip concerts, 64% would stop buying new clothes, 63% would give up spa treatments, 60% would skip going to the movies, and 53% would stop playing sports, all in an effort to save money in order to spend it traveling.
The only thing that less than 50% of travelers said they would give up in order to travel was going to restaurants, which was at 36% of respondents.
The results are another piece of evidence for what so many in the travel industry have become increasingly aware of over the past few months—that the pent-up demand for travel, which was already at a high, is only growing.
“While the last two-plus years have been a significant change, the global travel industry recovered more than 50% of its gross activity by the end of 2021,” Travelport’s CMO Jen Catto said.
“如果这种趋势沿着相同的轨迹持续下去,到今年年底,它可以达到85%的恢复。对旅行的压抑渴望是强烈的。”
While the results show a general sense of optimism for the future of the travel industry, it specifically shows the big runway ahead for a specific segment, travel advisors—95% of U.S. respondents to the survey said that they “enjoy being on holiday” but 43% said that they do no find booking travel enjoyable.
That means that while travelers are excited to go on vacation, they aren’t as thrilled to sift through online deals to get the best price or arrange their own transfers or tours during their trips.
根据Travelport的说法,Travelers的说法平均而言,在铺设信用卡之前,Travelers访问了38个不同的网站,这意味着顾问有一个主要的机会,发现有43%的客户厌倦了在线旅行世界寻找寻找的客户知名的公司和交易。
Advisors can also lend a hand for consumers who do not want to fail prey to dishonest or predatory behavior thatsome online travel companies have become notorious for.