旅行社Fam Trips的新功能
经过Laurie Wilson/家族旅行一直具有真正的价值,并且仍然如此。通常,如果顾问在目的地,酒店或巡游中有个人经验,或者如果该机构中的同事拥有第一手经验并分享了他们的见解,客户就会相信旅行顾问对潜在假期的建议。
But, like everything in travel, FAM trips have been reinvented and continue to evolve and roll with the punches.
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One of the biggest changes in FAMs—social media is the new carry-on baggage, and travel advisors are often encouraged, even requested, to participate.
“FAMs have changed a lot in the last few years,” says Jonathan de Araujo, owner of The Vacationeer Travel Agency, which specializes in Disney, Universal, and cruise travel. “There's a much larger focus on social media now. Most vendors want you to post on social as much as possible when you're visiting their properties.”
通常要求顾问在发布时使用指定的主题标签,因此可以跟踪Fam Trip的结果。
“At the end of the day, FAMs are marketing for the vendor, and like any other marketing, they need to be able to show a return on investment,” says de Araujo.
旅行101
And, while FAM trips are, of course, still fun and exciting, with opportunities to experience fabulous destinations and resorts, these days FAMs also tend to also be more educational.
塔克(Tauck)全球销售和保留副总裁史蒂夫·斯皮瓦克(Steve Spivak)表示:“过去,有组织的家族旅行是一种以非常控制的方式向您的产品介绍您产品的有趣方式。
“顾问们瞥见了品牌,但并没有真正的体验,而不是以建立技能,持久联系或对从一种产品到另一种产品的真正体验差异的理解的方式。”
So, ten years ago, the company introduced Tauck Academy, a hybrid approach to traditional familiarization trips. “We wanted to create the same fun and engaging environment as a FAM but with a measurable lasting benefit for the advisors and for Tauck,” says Spivak. “We became much more data-driven and collaborative with agency owners in the attendee selection process and created a curriculum that would help the advisor build their business not just with Tauck but with any product that was the right fit for their clients.”
Spivak说,这个想法是为了帮助顾问在营销,勘探和关闭方面变得更好,并更加精明地将客户与正确的体验相匹配。而且,他说,他们想向顾问展示与塔克(Tauck)一起旅行的感觉,因此学院的经验通常在塔克酒店或塔克河上的船上举行。
Spivak说:“我们的目标是让顾问在旅行旅行时感受到什么感觉,但能够在三天的学院计划中进行9个小时的课堂内容。”
顾问完成Tauck奥斯卡给出opportunity to travel with a guest—and as a guest—aboard one of Tauck’s river ships, says Spivak. Each year, nearly a hundred advisors are hosted. “We know the best advisors sell from experience and we want that experience to be as authentic as possible,” he says.
可持续的家庭
还有一个强烈的推动力,将顾问介绍到当地文化的独特体验,而不仅仅是参观受欢迎的景点和景点。
“ FAM Trips是旅行顾问工作的重要组成部分,” Balaram Thapa说,尼泊尔远足队。
“它们帮助我们获得了对我们建议的目的地的宝贵见解,使我们能够更好地告知客人的需求和期望。”beplay银行卡
Thapa说:“今年,我们希望看到FAM旅行的更可持续和负责任的旅行选择的转变。”
”The demand for sustainable tourism continues to grow, and we will be able to access more eco-friendly experiences, such as those focusing on reducing single-use plastic or promoting locally sourced products. Additionally, advisors can expect to experience more immersive cultural and community-based activities, such as homestays and volunteering projects.”
职员ing issues
发现兰开斯特Discover Lancaster销售总监Chris Ackerman说,在宾夕法尼亚州兰开斯特(Lancaster)在宾夕法尼亚州托管了25多年的FAMS。
One challenge in recent years that has been, and continues to be, is that a staffing shortage throughout the hospitality industry has also impacted FAMs.
Ackerman说:“人员配备挑战使那些人很难离开办公室去参加FAM旅行。”
他说,兰开斯特(Lancaster)与商业出版物合作并合作,以协助计划和组织一名多门会议的计划者FAM,并为那些要求个性化探索性访问的人提供更“具体的”量身定制的FAM。
Ackerman为有兴趣参加即将在兰开斯特(Lancaster)和其他地方参加的FAM的旅行 /顾问提供这三项建议:
- 在目的地探索独特的体验,“打断人迹罕至”
- 去当地人去的地方
- Be flexible due to the hospitality industry staffing challenges