乔·吉夫(Joe Jiffo)计划将“土地面”带到巡航
经过谢丽尔·罗森(Cheryl Rosen)/
从邮轮到合奏到陆地假期和全包度假胜地,这是乔·吉夫(Joe Jiffo)的长达七年的航行,现在又回来了担任角色MSC Cruises北美销售高级副总裁。尽管他知道他知道独家集团旅行即将被Mark Travel Corporation收购,但似乎他跳了船,但事实并非如此。TMR在今天的独家采访中。
“很多人以为我知道,但这是一个巨大的惊喜;在他们公开宣布之前,我发现了一个小时,”他说。
With MSC in a huge growth phase, however, Jiffo saw a huge opportunity to reach out to his contacts among land-based旅行社,并将新一代旅行社及其新客户带入巡航假期。
“通过将邮轮业带到土地和财团方面,我确实扩大了代理商的投资组合。这是一个全新的旅行社,在土地方面 - 严格地陆路或只是在巡航中涉足的人,这就是我看到MSC真正机会的地方。”他说。“土地方面是如此不同 - 它具有竞争力,但具有不同的性质,与在线家伙竞争,并且没有那么大的利润率。And especially in the independent contracting world, all these new agents are coming into the business and not really sure what they want to specialize in. Maybe they specialize in land but they have a customer who’s interested in cruise—that’s what I hope to capture by giving them the time they deserve, by really treating everyone as equals, by showing them all the same respect and giving them the attention and the training they need.”
Jiffo减免他的成功在独家组横梁l with “acting like a BDM and establishing personal relationships,” and that’s the path he will follow when he officially begins on April 11. His agenda starts with “reestablishing some old relationships from my cruise days,” he said. “For me it will not be that different. The key is the face-to-face contacts and relationships—that’s where my success was on the land side, really going back to old-school sales where you make commitments with a handshake and follow up in person.”
Expect to see him reaching out to the travel agency community with “opportunities to experience the product, and training so agents understand who MSC is and what we do, the dining we offer and the technology behind us.” With two new ships ready to roll out, “we’re certainly going to spread the word by being out in the industry and being very visible with agents,” he promised.